Research and Markets: E-commerce in Russia. A Segment Profile Online Sales of Clothing and Footwear

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/af16f8/ecommerce_in_russ) has announced the addition of the "E-commerce in Russia - 2010. A Segment Profile Online Sales of Clothing and Footwear" report to their offering.

“E-commerce in Russia - 2010. A Segment Profile Online Sales of Clothing and Footwear”

This report is an integral part of E-commerce in Russia - 2010 research. The report covers in detail one of the product categories that make up the Russian e-commerce market namely the online sales of clothing, footwear and accessories.

The study in general as well as the report on the clothing and footwear segment are based on integration of the wide range of available sources:

• Online surveys of Internet users and online shops customers
• Offline surveys of Internet users
• Traffic statistics of retail websites
• Search keyword statistics related to online shopping
• Internal statistics of some online retailers
• Payment systems data
• Expert estimates

This integrated approach creates a complete picture and provides maximum accuracy and reliability of conclusions and forecasts.

A feature of this study is the wide use of online surveys data (particularly MASMI's Online Monitor survey conducted with a sample size of about 40k people). It allows to look at the market from the side of the customers and to analyze all segments of the e-commerce market by a single methodology; such approach reduces researchers' dependency on the transparency and openness of online retailers and on the peculiarities of each store's accounting system.

Online sales of clothes, underwear, footwear, bags, fabric and leather accessories are included in the segment analyzed in this report. Also the subject of the report includes two other subcategories - children's clothing/footwear and sports clothing/footwear - which are positioned at the intersection of the clothing and footwear segment with other segments of the e-commerce market (children's goods and sports goods).

For more information visit http://www.researchandmarkets.com/research/af16f8/ecommerce_in_russ