HOUSTON--()--Techcess Group, an IT consulting, technology services and outsourcing firm, has been recognized as the top Houston Technology Product and Services marketer during 2011 by the American Marketing Association’s Houston Chapter. The Marketer of the Year 2011 Best of Category winners were determined by a vote of AMA Houston members combined with votes from a distinguished panel of local marketing practitioners and educators. Over 150 companies, organizations and institutions were nominated.
As winner in its category, Techcess Group will compete against 33 other category winners in AMA Houston’s 2011 Marketer of the Year program. A panel of marketing leaders from outside the Houston area will review information submitted by category winners to select Houston’s 2011 Marketer of the Year. The Best of Category winners will be honored at the Marketer of the Year event on March 12, 2012 at the Alley Theatre during which the 2011 Marketer of the Year will be revealed.
Techcess Group elevated their company in 2011 by reinventing its image: enhancing their web presence, defining their customer engagement process, and implementing a business development strategy that started with redefining their brand. Techcess Group is already seeing a significant increase in business and plans to now focus their efforts on individual service offerings including Server Management, Cloud Computing, Off-Site Backup, Business Continuity, and Project consulting.
This year’s Marketer of the Year keynote speaker is Jim Compton, Executive Vice President and Chief Revenue Officer for United, who will speak on Marketing the World’s Largest Airline. Compton is responsible for overseeing United's domestic and international sales, corporate development and alliances, marketing, reservations, network pricing and revenue management, scheduling and distribution. Previously, he was Executive Vice President and Chief Marketing Officer for Continental Airlines. Compton had a major role in the 2010 merger of United and Continental - chairing the committee charged with planning the consolidation of all systems, policies and programs. The 2010 Marketer of the Year, the University of Houston Athletic Department – UH Cougars, will be on hand to announce this year’s winner. Prior winners include Blinds.com (2009), Kelsey-Seybold Clinic (2008), the Houston Zoo (2007), Weatherford International (2006) and the Houston Symphony (2005).
AMA Houston is the area’s premier professional marketing organization and the nation’s second largest chapter. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year five times in the last eight years by AMA’s international headquarters, AMA Houston serves 1,000 members with diverse marketing expertise from a variety of industries.