Research and Markets: USA African American Haircare Market 2011 Features Market Size, Leading Brands and Company Profiles

DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/f899cb/usa_african_americ) has announced the addition of the "USA African American Haircare Market 2011" report to their offering.

The African hair and beauty market is one of the fastest growing worldwide due to a number of factors, including the following:

1) Sub-Africans use hairstyling to transform their appearance (as their Caucasian counterparts rely on hair colouring or facial care).

2) Grooming is very important and women invest very heavily in terms of time and money to achieve the desired hair designs (hours required) and to prepare/style their hair (product/hair pieces spend).

3) Demographics and economics

African hair and beauty markets differ from the US, Europe and Asia for many reasons (hair and skin type, spending power, product usage). These new consumers are forcing change on product formulators in terms of products, distribution/marketing channels and advertising.

Key Topics Covered:

African American, Multi Ethnic Hair Care Market

• SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES
• SECTION 2 CONCLUSIONS
• SECTION 2 MARKET SIZE, TRENDS AND SALES VARIATIONS
• SECTION 3 MARKET DRIVERS, ETHNIC CONSUMER-SPECIFIC BEHAVIOUR
• SECTION 4 US ETHNIC HAIRCARE MARKET BY PRODUCT CATEGORY
• SECTION 5 HAIR EXTENSIONS
• SECTION 6 SUMMARY OF LEADING BRANDS
• SECTION 7 ETHNIC PURCHASING CRITERIA, UNMET NEEDS, CRITERIA FOR GENERAL AND ETHNIC FORMULATIONS
• SECTION PROFILES OF COMPANIES AND BRANDS IDENTIFIED
• SECTION 9 SOURCES AND COMPANIES INTERVIEWED
• SECTION 10 GLOSSARY OF TERMS
• SECTION 11 SUPPORT DATA FOR US ETHNIC HAIRCARE MARKET
• SECTION 12 COUNTRY DATA

For more information visit http://www.researchandmarkets.com/research/f899cb/usa_african_americ