Brady Corporation Appoints Bentley N. Curran to the New Role of Vice President of Digital Business

MILWAUKEE--()--Brady Corporation (NYSE:BRC), a world leader in identification solutions, has appointed Brady Chief Information Officer Bentley N. Curran to the new role of vice president of digital business, reporting directly to Brady President and CEO Frank M. Jaehnert. In addition to continuing his role as CIO, Curran, 50, will now also lead Brady’s digital transformation, working with Brady’s leadership team to deliver the digital capabilities required to better serve Brady customers across all touch points, including on-line, off-line and mobile.

Curran joined Brady in 1999 and has held a variety of leadership positions at the company. From 2005 to the present, he has focused on delivering operating improvements through the application of technology to Brady's business. Most recently, he championed the expansion of Brady’s e-business efforts. Curran also serves as a board member on the Brady Corporation Foundation.

"The development of our digital capabilities is crucial to our plans to deliver a superior customer experience and further grow our business. The appointment of Bentley Curran to the new role of vice president of digital business underscores our commitment to this. He is a well respected business leader with a solid track record of success, coupled with a passion for digital business and technology,” said Frank M. Jaehnert, Brady president and chief executive officer. "We will continue to invest to better serve our customers through an integrated digital experience and are very excited with the changes announced today to accelerate our growth in 2012 and beyond.”

Commenting on his appointment, Curran said, “We are seeing the global shift to more digital technologies reflected in both how customers solve identification issues and how they purchase products. Capitalizing on this trend is a crucial strategy to achieve Brady’s vision for the future, and I'm excited for this opportunity to lead Brady's digital transformation.” A native of Milwaukee, WI, Curran is a business graduate of the Marian University in Fond du Lac, Wisconsin.

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has millions of customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2011 employed approximately 6,500 people at operations in the Americas, Europe and Asia-Pacific. Brady’s fiscal 2011 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.

Brady believes that certain statements in this news release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements related to future, not past, events included in this news release, including, without limitation, statements regarding Brady’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations are forward-looking statements. When used in this news release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements by their nature address matters that are, to different degrees, uncertain and are subject to risks, assumptions and other factors, some of which are beyond Brady’s control, that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. For Brady, uncertainties arise from the length or severity of the current worldwide economic downturn or timing or strength of a subsequent recovery; future financial performance of major markets Brady serves, which include, without limitation, telecommunications, manufacturing, electrical, construction, laboratory, education, governmental, public utility, computer, transportation; difficulties in making and integrating acquisitions; risks associated with newly acquired businesses; Brady’s ability to develop and successfully market new products; changes in the supply of, or price for, parts and components; increased price pressure from suppliers and customers; fluctuations in currency rates versus the US dollar; unforeseen tax consequences; potential write-offs of Brady’s substantial intangible assets; Brady’s ability to retain significant contracts and customers; risks associated with international operations; Brady’s ability to maintain compliance with its debt covenants; technology changes; business interruptions due to implementing business systems; environmental, health and safety compliance costs and liabilities; future competition; interruptions to sources of supply; Brady’s ability to realize cost savings from operating initiatives; difficulties associated with exports; risks associated with restructuring plans; risks associated with obtaining governmental approvals and maintaining regulatory compliance; and numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive and regulatory nature contained from time to time in Brady’s U.S. Securities and Exchange Commission filings, including, but not limited to, those factors listed in the “Risk Factors” section located in Item 1A of Part I of Brady’s Form 10-K for the year ended July 31, 2011. These uncertainties may cause Brady’s actual future results to be materially different than those expressed in its forward-looking statements. Brady does not undertake to update its forward-looking statements

Contacts

Brady Corporation
Carole Herbstreit, 414-438-6882

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Contacts

Brady Corporation
Carole Herbstreit, 414-438-6882