Research and Markets: Consumer Trends in the Wine Market in India, 2011

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/8f235d/consumer_trends_in) has announced the addition of Canadean Ltd's new report "Consumer Trends in the Wine Market in India, 2011" to their offering.

“Consumer Trends in the Wine Market in India, 2011”

This report provides the results for the Wine market in India from Canadean's unique, highly detailed and proprietary study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Marketers in the Wine market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Wine market in India they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies.

Scope

• Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - and as such the companies need to know what these trends are and be able to quantify their influence in the market.

Key Highlights

• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.
• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
• Detailed brand and private label category shares for 2011 for each product category
• Unique retailer choice and switching data at the product category level for 2011

For more information visit http://www.researchandmarkets.com/research/8f235d/consumer_trends_in