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February 14, 2012 08:08 AM Eastern Daylight Time 

Online Newsroom Best Practices Discussion & Survey Result the Focus of Upcoming Business Wire - Bulldog Reporter Webinar

PR Professionals from Bally Technologies, Ryder System and Securian Financial Group Discuss Results of Communicators Online Newsroom Practices Survey

NEW YORK--(BUSINESS WIRE)--Business Wire and Bulldog Reporter are partnering to present “Communicators Online Newsroom Practices,” a free webinar on February 28, 2012 featuring speakers from Bally Technologies, Ryder System and Securian Financial Group. The panel will discuss lessons learned while launching their organizations’ online newsrooms as well as results from the recent Bulldog Reporter/Business Wire Communicators Online Newsroom Survey.

Ibrey Woodall, Vice President of Web Communications Services will moderate the panel, which will feature Cindy Haas, Director, Corporate Communications, Ryder System; Maggie Jensen, APR, Media Relations Consultant, Securian Financial Group and Mike Trask, Manager of Corporate Communications, Bally Technologies.

The session will examine results and insights about challenges, usage and best practices for online newsrooms from the Bulldog Reporter/Business Wire Communicators Online Newsroom Practices Survey of nearly 500 communications professionals. The survey revealed increasing adoption of online newsroom technologies, relatively modest investments in maintaining newsrooms, active social media integration and frustration in keeping the newsroom updated.

Business Wire’s educational webinar series, launched in 2007, offers lively discussions and interactive learning from industry professionals, garnering four awards from the Society for New Communications Research.

Details and registration information for the webinar follows:

Communicators Online Newsroom Practices with Bally Technologies, Ryder System & Securian Financial

Tuesday, February 28, 2012 at 10 a.m. Pacific / Noon Central/ 1 p.m. Eastern

Registration: https://www1.gotomeeting.com/register/937932481

Speakers:

  • Cindy Haas, Director, Corporate Communications, Ryder System, Inc.
  • Maggie Jensen, APR, Media Relations Consultant, Securian Financial Group, Inc.
  • Mike Trask, Manager of Corporate Communications, Bally Technologies

Moderator:

  • Ibrey Woodall, Vice President, Web Communications, Business Wire

To view popular archived webinars, click on the links below:

  • How to Build a Better Online Newsroom
  • Getting Your Press Releases to Rank: Optimizing Press Release for Search Engines
  • Maximizing Your Measurement: Clocking the ROMI of Your Press Release
  • The Future of Mobile Marketing is Here

More resources are available at the Business Wire webinar archive, or at All Things Press Release.

About Business Wire

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire performs XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50166271&lang=en

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