NEW YORK--(BUSINESS WIRE)--MRM, top-five global digital and direct agency, announced appointments within their global senior leadership team. Andy Jacobs, currently EVP Chief Technology Officer, will become EVP, CTO and Director of Global Partnerships; Dave Hohman, currently EVP, Director of Performance, Americas will become EVP, Global Performance Director; Tim Cunningham, currently Managing Director for MRM’s San Francisco office will become Chief Strategy Officer; Patricia Berns, currently Worldwide Account Director, will assume the role of Managing Director for MRM’s San Francisco office; and Andy Queen, current CFO, Easter Region (U.S.), will become EVP, Director of Commercial Operations, The America’s.
Bill Kolb, MRM’s CEO states, “This is a remarkable time in the history of MRM as we continue to deliver transformative marketing solutions and platforms for our clients; partnering with the world’s best brands. The contributions of these executives to MRM and the successes they and their teams have achieved for our clients are outstanding. These combined efforts have contributed enormously to the vitality of our agency.” Kolb continues, “Brands are faced with greater scrutiny than ever before in a highly competitive marketplace. We are proud to be managing and solving critically complex marketing and business problems. These executive changes reflect the depth of talent we have to tap into here at MRM.”
Andy Jacobs, EVP, CTO and Director of Global Partnerships
In this newly created role, Andy’s key accountabilities will be growth across MRM’s technology business, focusing on new business development and driving organic growth within the Agency’s Top 25 global clients, reporting to Bill Kolb.
He will also be leading Global Partnerships, and will ensure the continued quality of the overall technology product across MRM’s Top 10 global clients. Additionally, Andy will lead the ongoing development of the MRM technology community to drive best practices, share key trends, identify key talent and support cross fertilization of technology engagements.
Since joining MRM in August of 2006 Andy has contributed greatly to MRM General Motor’s, Intel and US Army accounts. Prior he was Chief Technology Officer of Euro RSCG 4D, New York, where he helped design and build a marketing automation platform for IBM that is still in use today. In his over 20 years of experience in the successful delivery of enterprise software solutions he provided technology strategy to the marketing groups at CA, Intel, Xerox, Peugeot, Exide, and New Balance and in New York’s financial district where he participated in a number of system implementations at Morgan Stanley, JP Morgan Chase, and Bear Stearns.
Andy graduated from computer certification programs at both Columbia University and New York University. He has a graduate degree from the Juilliard School of Music and holds an undergraduate degree from Boston University.
Dave Hohman, EVP, Global Performance Director
Dave Hohman will expand his role from the Americas and take on the newly created position of EVP, Global Performance Director. Dave will continue to stay aggressively focused on MRM’s Performance offering and scaled growth and will further his commitments as the key individual responsible to leverage all the great work done across MRM.
Dave is responsible for providing segmentation, predictive modeling, data analysis, campaign tracking and database marketing operations support to clients. He brings more than twenty years of database marketing, and CRM experience to MRM, with specific expertise deploying advanced analytics, and delivering process and systems solutions which optimize the effectiveness and profitability of multi-channel, direct marketing initiatives.
Dave’s ability to deliver the best in behavioral analysis, data mining, consumer insights and strategic planning, in the context of a client’s business objectives, makes him an extraordinarily effective analyst with business savvy that has helped clients like U.S. Army make mission year after year.
Prior to joining MRM, Dave held senior level positions at Wunderman, Medco Health Solutions, Prudential Financial and PNC Bank. His experience spans technology, pharmaceutical, and financial services. He has extensive knowledge of the information technology sector having spent a number of years as Vice President of Global Implementation Services for an international CRM software company, as well as the Global Data Lead on the Microsoft business.
Dave holds an undergraduate degree from Hawaii Pacific University in Marketing & Finance; a masters in statistics from Rutgers University and served in the United States Marine Corp.
Tim Cunningham, Chief Strategy Officer
Tim will be taking on a critical role in leading MRM’s strategic practice, partnering with creative teams to drive better insights and creative. He will report to CEO, Bill Kolb and will work closely with Dave Hohman, EVP, Global Performance Director, as he builds out the agency’s Performance Practice. Tim will be responsible for MRM’s thought leadership position in the marketplace, driving key white papers and points of view.
Tim has played a key advisory role in MRM’s General Motors (GM) relationship, along with global clients Intel, Opel, Wells Fargo, iShares and more. He will continue in his GM role with Bill LaRoe, EVP, Global Executive Account Director for GM.
As Managing Director of MRM San Francisco, Tim ensured strategic and marketing execution excellence to all clients served by the office including Intel, iShares and Microsoft. In addition, he also managed the MRM Strategy Practice for North America.
Prior to joining MRM, Tim was a Senior Vice President at Digitas within the Strategy & Analytics capability. Over his agency career with MRM and Digitas, he has led many high-profile assignments with clients such as Mastercard, General Mills, Microsoft, Hewlett Packard, Best Buy, L.L. Bean, Wells Fargo Bank and Allstate Insurance.
Before moving into the agency environment, Tim was a management consultant with Accenture for major clients such as Morgan Stanley, Sony Electronics, Deutsche Bank and GE Capital. Tim holds an MBA from the MIT Sloan School of Management as well as a BA from Claremont McKenna College in economics.
Patricia Berns, EVP, Managing Director MRM San Francisco
Patricia returns to California as EVP, Managing Director of MRM’s San Francisco office. Patricia has done a spectacular job leading Verizon for the past 5 years, strategically organizing the account to consistently exceed client expectations. She and her team have expanded the business from a pure off line business into a digital, direct, performance and technology relationship. Her leadership was instrumental in the MRM Team receiving Verizon’s prestigious “Supplier of the Year” in 2011.
In her new role, she will be responsible for the operation in San Francisco from growth to client satisfaction to profitability to quality of product to collaboration. Patricia has been a key leader with MRM for many years and has helped MRM evolve from the days of a pure direct agency to the creative, performance and technology powerhouse it is today. She will be reporting to Dave Boede, President, The Americas. Michael McLaren, President, MRM East & Chief Client Solutions Director, will take on the critical leadership role for the Verizon client, with full support from Patricia ensuring a smooth and seamless engagement.
Patricia led MRM’s Microsoft engagement for several years in the Agency’s San Francisco office prior to coming to New York in 2008, to lead and build the Verizon business. As MRM continues to evolve the west coast operation with San Francisco and Salt Lake City, Patricia will be key as they continue growth, resource optimization and drive a world-class agency.
Prior to MRM, she was President of The Strategic Group, working with companies including, IBM, Dell, Oracle, Cisco, AT&T and NYNEX. Patricia is a graduate of Farleigh Dickenson University in New Jersey.
Andy Queen, EVP, Director of Commercial Operations, The America’s
Andy has proven to have a very focused and unique perspective on how to drive, sustain and build MRM’s levels of profitability through contract structure and optimization, resource utilization and the overall commercial operations of the Agency’s businesses. This new position was created to support MRM’s efforts to manage profitable growth, build highly profitable centers of excellence and scale to meet growth goals.
Andy will report to CEO, Bill Kolb and partner with Dave Boede, President of The Americas, with focus on optimizing staffing and realization, contract optimization, consistency of reporting, center of excellence development and critical scaling events. In addition to these core responsibilities, he will be participating in several key initiatives from pipeline management to operational cost efficiency to conflict compliance as well as key Global Partnerships where he will partner with Andy Jacobs.
Andy joined MRM as East Region CFO in May 2006 and has 20 years of financial experience. Before his post at MRM, Andy was the CFO for Margeotes Fertitta Powell (MDC Partners), a full-service advertising agency. His career history also includes eight years with other McCann Worldgroup companies, including his role as SVP, Financial Director for Universal McCann in New York, and prior to that, as CFO for Fitzgerald & Company in Atlanta. Andy is a graduate of North Carolina State University.
MRM is a top-five global digital and direct agency made up of a diverse collection of craftspeople focused on creativity, performance and technology. MRM offers a suite of capabilities including branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production, & asset distribution. The agency has 34 offices in 25 countries and counts Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestlé, U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part of McCann Worldgroup, an Interpublic company. For more information, please visit www.mrmworldwide.com.