Research and Markets: 2011 EU CXOs' Choice: Mobile Devices

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/ca1642/2011_eu_cxos_choi) has announced the addition of Frost & Sullivan's new report "2011 EU CXOs' Choice: Mobile Devices" to their offering.

A Remarkable 98 Percent of CXOs Use Laptops in Europe

More than Three-quarters of CXOs Have One Tablet Computer While 20 Percent Have Two or More

The laptop/notebook has emerged as the mostly widely owned mobile communication and computing product among CXOs in Europe, with an impressive 98 percent of the surveyed population using or owning one. CXOs report that they want their laptop/notebook to work every time they use it and that all other features are secondary to reliability and product quality. Dell continues to be the most owned brand of laptop/notebook since 2009; however, European CXOs perceive Apple as the best brand. Most CXOs usually buy laptops directly from the manufacturer. Compared to Frost & Sullivan's 2009 research, desktop personal computer ownership is declining, while tablet computers' is rising, says the analyst of this research. More than 75 percent of CXOs surveyed have one tablet computer, while 20 percent report owing two or more tablet computers citing family needs, business/private use, and different locations.

Nearly all CXOs report owning/using Apple tablet computers, which are largely bought directly from manufacturers. Similar to laptops, the most important attributes in a tablet computer are reliability, overall quality, and screen clarity. The majority of CXOs has e-readers or use tablets as e-readers. More than eight out of ten of them use the e-reader during leisure time or business travel. The travel friendliness of e-reader is its most valued advantage, followed by convenience of acquiring content and being sleek and trim (space saving). Meanwhile, compared to 2009, there has been a dip in the use of smartphones for purely business purposes in 2011, as smartphones are also popular for personal purposes.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

• Laptop/notebooks
• Tablet computers
• E-readers
• Smartphones

For more information visit http://www.researchandmarkets.com/research/ca1642/2011_eu_cxos_choi