Forget the Flowers, Poems and Chocolate: Seattle’s Best Coffee Survey Reveals Sharing Coffee Leads to a Better Relationship

Coffee Lovers Can Share a Delicious Cup of Coffee with their Sweetheart on Facebook for a Chance to Win Free Coffee

SEATTLE--()--Don’t underestimate the power of a delicious cup of coffee in the morning. A recent survey conducted by Wakefield Research for Seattle’s Best Coffee, part of Starbucks Corporation (NASDAQ: SBUX), revealed nearly a third (32%) of coffee drinkers recommend morning coffee with a significant other as the best way to have a healthy relationship. The morning treat even beat out buying flowers (9%), going to the nicest restaurant in town (6%), and making grand gestures like buying jewelry (2%) as the top tip to have a healthy, happy relationship.

This little gesture may even be one of the first signs that love is in the air for new couples. For over a quarter of coffee-drinking Americans, staying for “morning after” coffee (28%) is the very first sign a relationship is getting serious, more so even than keeping a spare toothbrush at your sweetheart’s place (20%) or updating your relationship status on Facebook (14%).

Skipping quality coffee time with your significant other could even have dire consequences. Nearly a third (31%) of Americans not very satisfied in their relationship would rather give up their significant other than their other love – coffee.

“We’ve always known how much people love their coffee, and what an important part of their day it is,” said Chris Bruzzo, chief marketing officer of Seattle’s Best Coffee. “What surprised us was that most consumers are really thinking outside of the mug when it comes to what they are coupling with their coffee to make it delicious. More than 80% of those surveyed have gone to interesting lengths playing barista themselves, adding items like cayenne pepper, balsamic vinegar, grape soda and even gummy bears to their coffee.”

Free Coffee on Facebook for Coffee Lovers

To help ignite America’s passion for coffee and unconventional coffee combinations, Seattle’s Best Coffee is launching the “Create Your Deliciousness” game on Facebook. In addition to a chance to win free coffee, fans will be able to experiment with Seattle’s Best Coffee blends, a myriad of cream and sugar options, and countless toppings and mix-ins. Birthday cake, salted toffee, peanut butter puffs, candy canes, mini marshmallows, chocolate chips and cotton candy are among the ingredients awaiting coffee lovers. 100 customers a day who submit a coffee creation will instantly win a free 12 oz. bag of Seattle’s Best Coffee (through February 17). Official rules are available at www.facebook.com/seattlesbestcoffee.

The new Facebook game is part of the yearlong “Create Your Deliciousness” program to discover America’s passion for how they make their coffee delicious. Seattle’s Best plans to leverage findings from the Create Your Deliciousness campaign to feed into future innovation decisions.

Great Coffee Everywhere for Everyone

A delicious cup of freshly brewed Seattle’s Best Coffee can be found in more than 50,000 locations across North America including BURGER KING, Subway Restaurants, AMC Theatres and on board Delta Air Lines. In more than 20,000 grocery and mass retailers, the Seattle’s Best Coffee Level System offers a variety of roast levels making it easy for consumers to find their perfect coffee.

Survey Methodology

The Seattle’s Best Coffee Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. coffee drinkers, ages 18 and older, between January 26th and January 30th, 2012, using an email invitation and an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

About Seattle’s Best Coffee

Seattle’s Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. A freshly-brewed cup of Seattle’s Best Coffee is currently available in more than 50,000 locations including cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery stores and movie theatres. Seattle’s Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX). For more information, please visit Seattle’s Best Coffee online at www.seattlesbest.com and become a member of the coffee community at www.facebook.com/SeattlesBestCoffee or @SeattlesBest on Twitter. For information about our retail franchise opportunity, please visit www.seattlesbest.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50162204&lang=en

Contacts

Seattle’s Best Coffee
Jenny McCabe, 206-318-7100
press@seattlesbest.com
or
Zeno Group
Sarah Rosanova, 312-396-9711
sarah.rosanova@zenogroup.com

Create Your Deliciousness to Win Coffee: Birthday cake, peanut butter puffs and cotton candy are among mix-ins awaiting coffee drinkers on the Seattle's Best Coffee Facebook page. 100 customers a day who make a drink will win a 12 oz. bag of Seattle's Best Coffee. (Photo: Business Wire)

Create Your Deliciousness to Win Coffee: Birthday cake, peanut butter puffs and cotton candy are among mix-ins awaiting coffee drinkers on the Seattle's Best Coffee Facebook page. 100 customers a day who make a drink will win a 12 oz. bag of Seattle's Best Coffee. (Photo: Business Wire)

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Sharing

Contacts

Seattle’s Best Coffee
Jenny McCabe, 206-318-7100
press@seattlesbest.com
or
Zeno Group
Sarah Rosanova, 312-396-9711
sarah.rosanova@zenogroup.com