Virtual Piggy Announces New Mobile E-Commerce Application for Apple iOS Devices and NFC Plans

Innovative Solution For Online Purchasing For Kids Now Available On iPhone and iPad

PHILADELPHIA--(BUSINESS WIRE)--Virtual Piggy, Inc. (OTCBB: VPIG), the innovator in safe-online youth purchasing, today announced the release of its mobile iOS application, which allows parents and kids to manage their Virtual Piggy accounts on their Apple phones and tablets. Virtual Piggy offers a secure, COPPA compliant, e-commerce solution to enable kids under 18 to make online purchases.

“The Virtual Piggy app brings our secure online payment method to the platforms where kids spend the majority of their time.”

Kids between the ages of 8 and 18 have more than $50 billion in annual spending power and yet when it comes to online purchases they either have no ability to spend or they have their parent’s credit card. Virtual Piggy provides technology that gives kids the ability to shop online in a controlled environment that parents can feel comfortable about.

“Kids are very comfortable with e-commerce and over a third of kids 8-11 now have their own mobile device and that number is rising,” said Virtual Piggy Executive, Catherine Williams. “The Virtual Piggy app brings our secure online payment method to the platforms where kids spend the majority of their time.”

The introduction of the Virtual Piggy mobile application is an integral part of the company’s plans to bring their family approved e-commerce solution to the global U18 market, whether they are shopping online using mobile devices or PC’s, or in-store with the integration of NFC technology.

The application is available for download at VirtualPiggy.com and in the iTunes store for no charge.

About Virtual Piggy, Inc.

Virtual Piggy, Inc. delivers a technology platform designed for the management of the under 18 age group in the global online market. Virtual Piggy’s technology enables online businesses to function in a manner consistent with the Children’s Online Privacy Protection Act (COPPA) and similar international children’s privacy laws. Virtual Piggy’s technology enables the under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. For more information about Virtual Piggy, please visit the Company’s website at: www.virtualpiggy.com

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we cannot control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, and other factors disclosed in our annual report on Form 10-K for the year ended December 31, 2010 and other filings with the SEC. We undertake no obligation to revise or update any forward-looking statements for any reason.