Act-On Software Selected by AlwaysOn as an OnMedia 100 Winner

Marketing automation leader recognized as a disruptive force in the marketing industry

BEAVERTON, Ore.--(BUSINESS WIRE)--Act-On Software, provider of the fastest growing marketing automation platform for the Fortune 5,000,000, today announced it has been included by AlwaysOn in their OnMedia 100 Top Private Companies list for 2012. Inclusion in the OnMedia 100 signifies industry-wide leadership and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Act-On was selected by the AlwaysOn editorial team and industry experts based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

“Web analytics are now embracing a social world, providing marketing and advertising companies with the targeted data that delivers on the promise of reaching consumers with meaningful, actionable messages.”

Act-On joins a diverse group of private companies in the digital media industry that embody the core capabilities needed for success in 2012. Act-On and the other Top 100 Companies will be honored at AlwaysOn’s OnMedia event on February 22, 2012, at the Time Warner Center in New York City.

“The make-up of OnMedia 100 represents forward-thinking media companies in a year charged with disruptive change. The emergence of web-fueled TV and the explosive growth of smartphones and tablets are challenging the media world to transform itself into a global, consumer-focused industry. Coupled with the socialization of everything, this year’s digital media and entertainment startups are boldly charging into the future, ready to reinvent the establishment with new, invigoration products and services,” says Tony Perkins, founder and editor of AlwaysOn. “Web analytics are now embracing a social world, providing marketing and advertising companies with the targeted data that delivers on the promise of reaching consumers with meaningful, actionable messages.”

“We are honored to be named an OnMedia 100 winner,” said Raghu Raghavan, founder and CEO of Act-On Software. “The Act-On Software platform is designed to help small marketing teams (SMTs) implement the advanced concepts of marketing automation to gain competitive advantage and fill their sales funnels. Our mission is to make marketers’ lives easier and provide the vehicle for better marketing results—without the cost, resources, time to implement and overhead. We believe our intuitive platform, reasonable pricing and commitment to our customers’ success is what makes Act-On disruptive within the marketing automation industry.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list. A full list of the OnMedia 100 winners can be found on the AlwaysOn website.

Companies of all sizes turn to Act-On to execute multi-channel, online demand generation and lead nurturing marketing campaigns by automating critical marketing tasks and providing rich analytics and reports in real-time. Act-On customers include: Motorola, Progressive, IBM, AssociatedBank, InsideSales.com and Liberty Tax Services. To learn more about Act-On Software, visit www.ActOnSoftware.com. Follow Act-On Software on Twitter: @actonsoftware.

About Act-On
Act-On’s fully integrated cloud-based platform enables marketers to realize their creative expression to the fullest. Act-On’s rapid implementation, intuitive user interface and complete tool set enable marketing and sales professionals to execute and optimize their campaigns and calculate the critical metrics they use to define success.

The Act-On platform features an integrated suite of tools to create web forms, landing pages, and emails. Act-On’s platform also offers Twitter Prospector to enable marketers to use Twitter and other social media properties as a lead source and for reputation management. Combined with a best-in-class email engine and a series of easy-to-use tools for website visitor tracking, lead scoring, lead nurturing, and one-click integration with leading web conferencing and CRM solutions, the Act-On platform is the foundation for successful business growth strategies for the Fortune 5,000,000.

Headquartered in Beaverton, Ore., with offices in Roseville, Calif. and Menlo Park, Calif, Act-On is privately held, and is backed by Trinity Ventures, U.S. Venture Partners and Voyager Capital. For more information, visit http://www.actonsoftware.com.