Tekserve Welcomes Broadcast and Media Veteran Charlie McCormick as Sales Director

Seasoned Professional to Provide Pro/AV Technology Solutions for New York Area’s Leading Entertainment Companies

NEW YORK--(BUSINESS WIRE)--Tekserve, New York’s largest independent Apple retailer and consultancy for nearly 25 years, today announced that it has appointed Charlie McCormick as Sales Director for its Pro/AV solutions practice. As a premier provider of Pro A/V solutions and strategic consulting services, Tekserve provides a full range of data backup and storage offerings for media and entertainment businesses throughout the New York area.

“His history of working with some of the leading broadcast companies in the country will be an invaluable asset as we continue to provide this industry with the best Pro/AV technology solutions and services in the marketplace.”

McCormick brings 20 years of post-production, broadcast and media entertainment industry knowledge to Tekserve, including a distinguished track record of providing consulting and support services for Avid® and Apple solutions. Previously, he served as the Director of Sales at Virtual Media Corporation, the #1 East Reseller of Avid technology for five straight years, a distinction that stands to support Tekserve’s position as an Elite partner with the entertainment industry’s top digital audio and visual technology company. Prior to this he was an account executive at AVISPL, the country’s largest A/V system integrator.

“Charlie’s expertise in Pro/AV sales make him a natural addition to our team,” said Paul Chesek, vice president of sales, Tekserve. “His history of working with some of the leading broadcast companies in the country will be an invaluable asset as we continue to provide this industry with the best Pro/AV technology solutions and services in the marketplace.”

About Tekserve

As New York’s largest independent Apple consultancy and retailer for nearly 25 years, Tekserve is unequalled at delivering the total Apple solution. Experts in selling and servicing Apple products, Tekserve is uniquely positioned to deliver the broadest range of strategic services, solutions and support for businesses and the people who use Apple products, either at work, at home or at play. Tekserve Business Solutions helps CIOs and technology decision-makers best integrate Apple into the complex heterogeneous IT environment in the enterprise and includes Tekserve’s renowned Pro A/V rich media production, storage and advisory services. The Tekserve retail store is built specifically for consumers who want the best possible experience buying and using Apple products.