New Social Media Analytics Summit Launches to Help Maximize Social Media Productivity and ROI for Enterprise

Useful Social Media and Text Analytics News announce the launch of the inaugural Social Media Analytics Summit. The event will be held on April 17-18 in San Francisco

SAN FRANCISCO--(BUSINESS WIRE)--The Social Media Analytics Summit will be the first ever two-day business conference with a complete focus on social media analytics. The major topics will cover key issues such as the customer experience, brand and reputation management, and sentiment analysis, while also exploring the newest technological advances in social analytics and real-life case studies from a variety of major industries.

“There’s no doubt that social media is rapidly changing the world”

The event is set to attract more than 200 senior-level executives from a multitude of industries that understand the value that comes with being able to efficiently analyze social media data. These industries include, but are not limited to, the automotive, consumer electronics, consumer products, entertainment, fashion, financial services, food & beverage, hospitality, media, retail, and travel industries. The event will offer a marketplace that enables vendors, consultants, analysts, and end users to network and build mutually beneficial business relationships.

“There’s no doubt that social media is rapidly changing the world,” says social analytics industry insider and conference Chairman, Nathan Gilliatt. “Whether you're measuring marketing programs, mining customer opinions, or measuring media coverage, social media analytics can help. The challenge is in choosing the right tools and methods now available, and using them appropriately.”

The goal of the conference is to help businesses accurately measure the impact and ROI of their social media initiatives. Leading social media and analytics experts from organizations like American Airlines, Neiman Marcus, Yahoo!, Buddy Media, SocialWare, Digitas, and Edison Research will be speaking at the event, along with many others. Attensity is confirmed as the exclusive platinum sponsor of the event and will be delivering the keynote address on behalf of the entire social media analytics industry. Gnip and Odin Text are participating as silver sponsors.

“Our research shows that over 1 billion pieces of content are shared on Facebook every day. Additionally, there are over 95 million Tweets per day on Twitter. More and more, organizations around the globe are seeking to capitalize on this vast wealth of social information, and social media analytics is the key to making this happen. Our goal is to create a forum that supports this rapidly emerging social analytics industry.” says Ezra Steinberg, the head event director for the Social Media Analytics Summit.

The Social Media Analytics Summit is taking place on April 17-18 at the Hotel Kabuki in San Francisco. For full event information, please visit the website at www.textanalyticsnews.com/social-media-analytics.