Lionsgate and Funtactix Announce THE HUNGER GAMES ADVENTURES

Social Game Brings Players Into Panem Through A Vividly Detailed And Compelling Experience That Will Thrill Fans Of The Series

NEW YORK--()--Funtactix, a worldwide developer and publisher of social games based on the world’s premiere entertainment brands, in partnership with Lionsgate (NYSE: LGF), a leading global entertainment company, today announced that THE HUNGER GAMES ADVENTURES will launch day and date with the highly anticipated film adaptation of Suzanne Collins’ runaway bestselling novel on March 23rd, 2012. The perfect companion for fans of the franchise, THE HUNGER GAMES ADVENTURES enhances the movie experience through an unprecedented journey into the fantastical world that has enthralled millions since the books first hit shelves.

THE HUNGER GAMES ADVENTURES is an adventure-based social game where fans can explore the world of Panem - the setting for The Hunger Games trilogy. Players will explore Panem and complete missions that will take them to each of the Districts and the Capitol where they will interact with the familiar characters from the book. With each mission they complete, they will advance their own storyline within the world. As the official game of the series, THE HUNGER GAMES ADVENTURES will be the first place fans can see the official map of Panem, and how the districts are laid out. Details for the Map of Panem will be rolled out in the game with a steady stream of chapter expansions as the game, and the world, reveals itself over time.

“As a company that wants to align itself with the most beloved entertainment properties and passionate fans in the world, joining forces with Lionsgate on The Hunger Games was a very easy decision,” said Sam Glassenberg, CEO of Funtactix. “Suzanne Collins’ amazing novel delivers an unbelievably detailed world that completely immerses the reader. Fans want to enter this world, interact with the characters and truly become a part of it. That is the magic that THE HUNGER GAMES ADVENTURES will provide to the millions of people who love the book series and watch the movie.”

“What makes fans of The Hunger Games so amazing is the level of personal investment they have in the characters and the story,” said Lionsgate’s Joe Drake. "We chose Funtactix to create this game because they bring the level of authenticity and quality to their movie-based social games that is crucial to fans of The Hunger Games.”

For more information about Funtactix and The Hunger Games Adventures, please visit www.TheHungerGamesAdventures.com

About THE HUNGER GAMES

The first in a series that Lionsgate is making based on the book trilogy that has become a worldwide phenomenon, The Hunger Games pairs Oscar® nominee Jennifer Lawrence (WINTER’S BONE, X-MEN FIRST CLASS) with Josh Hutcherson (THE KIDS ARE ALRIGHT) and Liam Hemsworth (THE LAST SONG) in the key young adult roles. Rounding out the cast is a who’s who of acclaimed adult actors: Oscar® nominee Woody Harrelson, Elizabeth Banks, Lenny Kravitz, Oscar® nominee Stanley Tucci, Donald Sutherland, Wes Bentley and Toby Jones.

The story takes place in the ruins of what was once North America, where every year the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which "Tributes" must fight with one another until one survivor remains.

Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she's ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.

THE HUNGER GAMES is directed by Gary Ross, and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik. Suzanne Collins' best-selling novel, the first in a trilogy published by Scholastic that has over 23.5 million copies in print in the United States alone, has developed a massive global following.

Lionsgate will release THE HUNGER GAMES on March 23, 2012. For more information about the film please visit: www.thehungergamesmovie.com

About Funtactix

THE HUNGER GAMES ADVENTURES is the latest social game based on a blockbuster movie from the award-winning design team at Funtactix, following on the heels of recent releases Mission: Impossible The Game and Rango: The WORLD. Funtactix consistently works with leading entertainment companies to deliver visually stunning, highly innovative online games around the biggest movie franchises in the world.

Founded in 2006, Funtactix is a pioneer in web-based gaming. Led by industry veterans, the Funtactix team champions a streamlined production approach: delivering highly-innovative gaming experiences on rapid production timelines with tight community iteration. Funtactix works with leading entertainment companies to deliver visually stunning, micro-transaction-based online games around leading media franchises. In early 2008, the studio was first-to-market with in-browser 3D multiplayer action as featured in Moondo, an award-winning online world of deeply-integrated avatar-based games. Funtactix continues to blaze a trail through social gaming with the first social game to launch day and date with a film (Rango: The WORLD), the first debut of a music video, single and album in a game (New Boyz: The WORLD) and the first game on Facebook based on a box-office movie (Mission: Impossible – The Game).Funtactix is backed by Jerusalem Venture Partners, and is based out of New York with development studios in Jerusalem, Tel Aviv, and Los Angeles. For more information, please visit www.funtactix.com

About Lionsgate

Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution. new channel platforms and international distribution and sales. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning "Mad Men", "Weeds" and "Nurse Jackie" along with the comedy "Blue Mountain State," the Golden Globe-winning drama "Boss" and the syndication successes "Tyler Perry's House Of Payne", its spinoff "Meet The Browns", "The Wendy Williams Show" and "Are We There Yet?".

Its feature film business has been fueled by such recent successes as THE LINCOLNLAWYER, TYLER PERRY'S MADEA'S BIG HAPPY FAMILY, THE EXPENDABLES, MARGIN CALL, THE LAST EXORCISM and the critically-acclaimed PRECIOUS, which won two Academy Awards®. With the January 2012 acquisition of Summit Entertainment, the Company now has the two leading young adult franchises – the blockbuster TWILIGHT SAGA, which has grossed more than $2.5 billion at the worldwide box office, and the HUNGER GAMES franchise, whose first film will be released on March 23. Recent Summit hits include RED, LETTERS TO JULIET, KNOWING, the STEP UP franchise and the Academy Award winning Best Picture THE HURT LOCKER.

Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50153361&lang=en

Contacts

Funtactix
Chrissy Kelleher / Stephanie Thoensen, 212-689-6360
Bender/Helper Impact
Chrissy_Kelleher@bhimpact.com / Stephanie_Thoensen@bhimpact.com
or
Lionsgate
Kate Piliero, 310-255-4064
VP, Corporate Communications – Film Division
kpiliero@lionsgate.com

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Contacts

Funtactix
Chrissy Kelleher / Stephanie Thoensen, 212-689-6360
Bender/Helper Impact
Chrissy_Kelleher@bhimpact.com / Stephanie_Thoensen@bhimpact.com
or
Lionsgate
Kate Piliero, 310-255-4064
VP, Corporate Communications – Film Division
kpiliero@lionsgate.com