RICHMOND, Va.--()--Mondial Assistance USA, a leading consumer specialty insurance and assistance provider, has rebranded to Allianz Global Assistance as part of a global brand transition expected to be complete in late 2012. Allianz, parent-company of Allianz Global Assistance, is the 20th largest company in the world (Forbes Global 2000, 2011) and 67th most valuable global brand (Interbrand, 2011).
“Rebranding will allow us to connect to the global strength that Allianz represents”
The company’s popular Access America® travel insurance products will be renamed Allianz Travel Insurance. In the United States, Allianz Global Assistance insures 13 million people, mostly with its travel insurance and event ticket protection plans. Globally, the company consists of 28 business units representing 1.9 billion euros (approximately $2.4B) in revenue – and is one of the fastest growing in the Allianz group.
“Rebranding will allow us to connect to the global strength that Allianz represents,” said Jonathan M. Ansell, Chairman of Allianz Global Assistance USA. “The Allianz brand stands for confidence and stability and those are qualities that are important to us, to our partners and to our customers. We’re pleased to be able to better project those qualities by taking the Allianz name.”
Allianz Global Assistance, a unit of Allianz for the last decade, is moving to capitalize on the growing recognition of the parent company’s brand among Americans and coincides with a national brand awareness campaign. This campaign highlights core areas of the Allianz business in the U.S., including the company’s focus on investment, insurance and retirement products and services. The campaign launched in 2010 with ads running in the Wall Street Journal and on CNBC, NPR and other national media outlets.
“Sharing a global brand with Allianz strengthens our ability to communicate our tremendous size and reach to the companies and customers who have put their trust in us,” said Ansell. “At the same time, we’re pleased that millions of consumers will now be exposed to the Allianz brand when they purchase our products.”
Allianz Global Assistance USA employs more than 900 associates and is one of the largest private employers in the Richmond, Virginia, area.
Allianz Global Assistance USA
Allianz Global Assistance USA is a leading consumer specialty insurance and assistance company with operation centers in 28 countries. Allianz Global Assistance USA (AGA Service Company) insures 13 million customers and is best known for its Allianz Travel Insurance plans.
In addition to travel insurance, Allianz Global Assistance offers event ticket protection and unique assistance services such as international medical assistance and concierge services. The company also serves as an outsource provider for in-bound call center services and claims administration for health insurers, property and casualty insurers, and credit card companies.
For more information about Allianz Global Assistance USA, please visit allianzassistance.com. To learn more about Allianz Travel Insurance plans, please visit allianztravelinsurance.com or Like us on Facebook at Facebook.com/AllianzTravelInsuranceUS.
Allianz Global Assistance
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International leader in Assistance, Travel Insurance and health, life & home care services, today Allianz Global Assistance counts more than 10,783 employees who speak 40 different languages and work throughout the world with a network of 400,000 service providers and 180 correspondents. 250 million people, or 4% of the world’s total population, benefit from its services, which the Group provides on all five continents.
For more information about Allianz Global Assistance, please visit www.allianz-assistance.com
Allianz is the 20th largest company in the world (Forbes Global 2000, 2011) and 67th most valuable global brand (Interbrand, 2011). Allianz has 151,000 employees worldwide and 76 million customers in more than 70 countries. In 2010, Allianz had over 106.5 billion euros in revenue and over one trillion euros under management. In the US, Allianz brands include:
• Allianz Life
• Allianz Global Investors
• Fireman’s Fund
• Euler Hermes
• And now, Allianz Global Assistance