Ric Flair® Fuels New Energy and Protein Drinks

CHARLOTTE, N.C.--(BUSINESS WIRE)--World famous Hall of Fame wrestler Ric Flair has been named Brand Ambassador for a new brand of Energy and Protein power shots, Fuel in a Bottle ™.

“Ric Flair can now easily energize his famous limousine-ridin’, jet-flyin’, kiss-stealin’, wheelin’-dealin’™ lifestyle with Fuel in a Bottle”

BYB Brands has chosen the international sports icon, Nature Boy®, to be the spokesman of the new ready-to-drink Energy and Protein shots, which will be introduced in early March and distributed by Coca-Cola Consolidated.

“Ric Flair can now easily energize his famous limousine-ridin’, jet-flyin’, kiss-stealin’, wheelin’-dealin’™ lifestyle with Fuel in a Bottle,” said BYB Brands president Norm George. “We are excited about the partnership with Ric. His distinctive energy and dynamism make him the perfect ambassador for our Fuel in a Bottle power shots.”

Fuel in a Bottle power shots are the only ready-to-drink shots that offer the two types of fuel consumers need for their day — Energy and Protein. Fuel in a Bottle Energy shot provides a quick energy boost in convenient 2-ounce liquid form. It is packed with B Vitamins, is sugar free and has zero calories. Fuel in a Bottle Protein shot is loaded with 25g of high quality protein and essential amino acids that your body needs — in a 2.5 ounce power shot — eliminating the hassle of messy protein powders or shakes. Both varieties of Fuel in a Bottle allow consumers to ‘Recharge in minutes. Run stronger for hours.’™

“We are excited about Fuel in a Bottle because it offers two different types of high-quality fuel people are looking for at an amazing value price,” says BYB President Norm George.

“These products are unlike anything else on the market. It’s really important to me to live an active, healthy lifestyle so having the convenience of both Fuel in a Bottle Energy shot that gives me an energy boost, and Fuel in a Bottle Protein shot that gives me the protein I need, is amazing!” says Flair. “And what’s even better, they taste great! WOOOOO!™”

Fuel in a Bottle Energy and Fuel in a Bottle Protein will be available through the Southeastern United States in early March. They will be sold in convenience retail, health-food stores, and other specialty retail outlets. Fuel in a Bottle power shots are the latest products rolled out by BYB Brands. The company’s other beverages include Tum-E Yummies Fruit Flavored Drinks, Country Breeze Tea and Bean and Body Coffee.

According to Flair’s agent at Legacy Talent and Entertainment, Flair will support Fuel in a Bottle by licensing his image to market the product, shooting a TV commercial and voicing radio ads. “We think Ric’s fans will love the ad campaigns and Fuel in a Bottle shots,” says CEO Melinda Morris Zanoni.

For more information on Ric Flair go to www.ricflair.com, follow him on Facebook: Ric Flair, The Nature Boy, or on Twitter: @RicFlairNatrBoy.

For more information about Fuel in a Bottle go to www.fuelinabottle.com, or look for us on Facebook.

ABOUT BYB BRANDS, INC.

Headquartered in Charlotte, NC, BYB Brands, Inc. is a wholly-owned subsidiary of Coca-Cola Bottling Co. Consolidated. BYB Brands, Inc. is a full-service brand creation company, specializing in new and alternative beverages as well as other consumable products. For information visit www.bybbrands.com.

ABOUT LEGACY TALENT AND ENTERTAINMENT, LLC

Legacy Talent and Entertainment is a full service Talent Management and Entertainment Development Company. Legacy Talent provides professional talent management services to select celebrities and athletes, including representing exclusive talent and the region’s highest profile celebrities. For more information call 704-334-7727 or 310-892-7561, visit www.legacytalentandentertainment.com, and become a fan on Facebook: Legacy Talent and Entertainment.

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