BreathableBaby Safer Mesh Crib Liner Now Available in Over 3,000 Stores in the U.S. and Canada

MINNEAPOLIS--(BUSINESS WIRE)--BreathableBaby^®, a child safety products company and maker of the Breathable Mesh Crib Liner^™, a safer alternative to traditional crib bumpers, are now available in 1,496 Target^® stores, 900 Kmart^® stores, 405 Burlington Coat Factory stores, 300 Babies“R”Us^® stores, 67 Toys“R”Us^® stores in Canada, 62 buybuy BABY^® stores, and over 100 independent boutiques and retailers. The Liners are also available online at all major and baby dot com sites.

“There are risks to having a bare crib, and there are risks to using a traditional bumper”

The continued success of BreathableBaby’s Mesh Crib Liner is due to the increasing demand for a safe alternative to traditional crib bumpers which have been linked to suffocation hazards. For around $30, the Liner is available in multiple prints and colors to complement any crib or baby bedding design.

“The Breathable Mesh Crib Liner is the solution to preventing injuries caused by crib slats without the risks associated with traditional crib bumpers,” said Marc Grossfield, BreathableBaby CEO. “Our increased distribution across the U.S. and Canada provides greater accessibility for parents looking for a safe and affordable solution that helps prevent suffocation, rebreathing of carbon dioxide, and keeping baby’s limbs from getting caught in the crib slats.”

BreathableBaby developed their Breathable Bumper, which is now called the Breathable Mesh Crib Liner, to reduce the risk of suffocation -- the same safety concern recognized by the American Academy of Pediatrics, while providing a safer way to keep babies’ limbs from getting stuck in the crib slats. When this happens, babies can potentially suffer nerve damage, develop neuropathy, and harm or break their arms and legs. Babies who get their arms and legs stuck in the crib slats cry and keep their parents and themselves from getting the sleep they need.

A traditional crib bumper - the padding wrapped around the inside of a crib that often matches the bedding - is thick or pillowy and covered in non-breathable fabric. A baby’s face can become pressed against the non-breathable bumper, and without air access a baby can suffocate according to a report published by the American Academy of Peditarics (http://www.jpeds.com/article/S0022-3476(07)00363-0/fulltext).

A key element found in BreathableBaby’s Mesh Crib Liner is its exclusive fabric with A.C.T. ^™ Air Channel Technology^™ and S.P.T.^™ Suffocation Prevention Technology™. When the Liner is compressed it is virtually impossible to form an airtight seal. Maintaining air access is a tested benefit in lowering the risks of suffocation.

“There are risks to having a bare crib, and there are risks to using a traditional bumper,” said BreathableBaby Co-founder, Dale Waters. “Our Breathable Mesh Crib Liner addresses both risks and provides parents with peace of mind.”

BreathableBaby products have been objectively tested by three independent labs, have support of pediatricians, and are affordable so more parents can provide safe sleep for their baby. In addition, the Breathable Mesh Crib Liner is hypo-allergenic, machine washable, and fits all cribs.

For more information about BreathableBaby and to see a list of retailers, please visit www.breathablebaby.com.

About BreathableBaby

BreathableBaby is dedicated to developing breathable innovations that address parents’ concerns for baby’s safety and comfort. The recipient of numerous awards for creative innovations in making the crib environment safer for babies, the company began out of a need in the market for products that were safer and competitively priced. BreathableBaby’s products are patent-protected.

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