Brainshark Named to TrainingIndustry.com’s “2012 Top Authoring Tools” List

With Brainshark’s Cloud-Based Software, Business Professionals Can Easily Create Interactive eLearning and Mobile Learning Content

WALTHAM, Mass.--(BUSINESS WIRE)--Brainshark, Inc., the leader in online and mobile video presentations, today announced that it has been named to TrainingIndustry.com’s “2012 Top Authoring Tools” list. This first annual list from TrainingIndustry.com is designed to help organizations in their search for training partners.

“We’re pleased to recognize Brainshark as a top authoring tool – honoring its ease of use, rapid content creation capabilities and significant market penetration.”

The new list supports TrainingIndustry.com’s mission to continually monitor the marketplace for the best providers of training services. Selection to the list was based on the following criteria: leadership and innovation, company focus on authoring platforms, features and capabilities of the authoring tools, company size and growth potential, strength and number of clients/users, and geographic reach.

“We published this list of top companies because our audience has demonstrated an interest in the innovation happening in this space,” said Doug Harward, CEO of TrainingIndustry.com. “We’re pleased to recognize Brainshark as a top authoring tool – honoring its ease of use, rapid content creation capabilities and significant market penetration.”

Brainshark’s cloud-based software lets subject matter experts add their voice – along with video clips, attachments, survey and test questions, and more – to PowerPoint decks and other documents to create interactive eLearning and mobile learning (mLearning) content. With Brainshark, it’s easy to deliver video presentations to worldwide audiences, track completion and assess results. Geographically dispersed audiences can easily access and consume onboarding materials, and formal and informal learning content from their desktops or mobile devices. Brainshark presentations are also often deployed as eLearning courses through SCORM-compliant learning management systems.

“Brainshark makes content creation easy and more accessible – allowing any business professional to quickly create high-impact learning presentations and reach audiences at their convenience, anytime, anywhere,” said Brainshark CEO Joe Gustafson. “We’re honored to have been named to this inaugural list from TrainingIndustry.com and look forward to continuing to support our users in their important training initiatives.”

About Training Industry

TrainingIndustry.com spotlights the latest news, articles, case studies, and best practices within the training industry. Our focus is on helping dedicated business and training professionals get the information, insight, and tools needed to more effectively manage the business of learning.

About Brainshark, Inc.

Brainshark provides the leading cloud-based software for creating, sharing and tracking online and mobile video presentations. With Brainshark, businesspeople can easily transform static content such as PowerPoint® documents into voice-enriched video presentations that can be accessed anytime, on-demand. Customers can also obtain extensive viewing details, enabling them to measure the effectiveness of their content and follow up accordingly. Thousands of companies – including a third of the Fortune 100 – rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications. For more information, visit www.brainshark.com.