SwaddleDesigns Introduces New Angry Birds Baby Products

SEATTLE--(BUSINESS WIRE)--SwaddleDesigns®, a trusted and award-winning baby product company founded by Designer Lynette Damir, RN, today announced that SwaddleDesigns and Rovio Entertainment Ltd have signed an agreement granting SwaddleDesigns licensing and merchandising rights for Angry Birds – one of the world’s hottest and most popular entertainment and media brands, developed by the Finnish company Rovio. SwaddleDesigns is excited to announce that Angry Birds Baby products are now available at SwaddleDesigns.com and shipping worldwide.

“SwaddleDesigns’ new Angry Birds Baby merchandise is fun, playful and bright. As a provider of high quality, stylish and innovative baby essentials, SwaddleDesigns is the ideal partner to create official Angry Birds Baby products”

To delight the millions of Angry Birds fans around the world, SwaddleDesigns is introducing multiple award-winning products featuring Angry Birds including Bodysuits, the Ultimate Receiving Blanket®, Marquisette Swaddling Blanket®, zzZipMe Sack® wearable blanket, Baby Lovie® security blankie and Baby Burpies®. Starting today, consumers can order Angry Birds Baby merchandise and be one of the first to receive these fun, stylish and quality baby essentials.

“SwaddleDesigns’ new Angry Birds Baby merchandise is fun, playful and bright. As a provider of high quality, stylish and innovative baby essentials, SwaddleDesigns is the ideal partner to create official Angry Birds Baby products,” said Claes Kalborg, SVP Licensing & Brand Strategies at Rovio. “We’re in the process of partnering with category leading brands to create products to delight our fans and increase the staying power of our brand. With the introduction of Angry Birds Baby, we’re excited to make a foray into the baby gift category with SwaddleDesigns.”

“I enjoy working with Rovio to create the Angry Birds Baby collection - the characters are fun, colorful and endearing. We chose to use the delighted faces of the birds as they look with anticipation into their nest full of eggs,” said Lynette Damir, RN, CEO and creative director of SwaddleDesigns. “We hope our Angry Birds Baby apparel and essentials will be fun to use and bring a smile to the face of new moms and dads who love to play Angry Birds.”

Known for great quality, long lasting value and stylish and innovative designs, SwaddleDesigns line includes many fabulous baby blankets and layette essentials. SwaddleDesigns is the must have baby gift for new parents. The company expects to introduce the new Angry Birds collection to both existing and new retail partners, and will launch many new products in the coming months.

Please find our Angry Birds Baby image gallery and fact sheet at our web site.

About SwaddleDesigns, LLC, www.SwaddleDesigns.com

SwaddleDesigns, founded by Lynette Damir, RN, in 2002, was the first company to introduce the large square swaddling blanket to the U.S. and many countries around the world. Lynette’s blanket is known as the Ultimate Swaddling Blanket® because of its premium quality fabric, decorative stitch, and the innovative 123 Swaddle® instructional label sewn to the edge of the blanket (patent pending) that helps new parents master the art of swaddling. Today, SwaddleDesigns markets the award-winning and best-selling blanket as the Ultimate Receiving Blanket® because the multi-use blanket is wonderful for swaddling and so much more. Parents love their SwaddleDesigns blankets because they are soft, stylish, versatile, high-quality, durable and deliver long-lasting value.

Lynette designs the SwaddleDesigns products and exclusive prints. She selects every component based on its color, texture, durability and quality. SwaddleDesigns is committed to providing functional and stylish products to help new parents comfort and care for their baby.

Please follow SwaddleDesigns on Facebook and Twitter.

About Rovio Entertainment

Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game for touchscreen smartphones, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. www.rovio.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50144835&lang=en