Evolve Media Corp. Acquires RealityTea.com and WebEcoist.com to Strengthen Momtastic’s Entertainment and Environmental Offering

LOS ANGELES--(BUSINESS WIRE)--Evolve Media Corp., an integrated digital media company, announced today the acquisitions of reality entertainment site RealityTea.com (www.realitytea.com) and green-living site WebEcoist.com (www.webecoist.com) — both of which will become a part of Momtastic (www.momtastic.com), a leading online destination and community for moms.

“Both RealityTea and WebEcoist are great examples of thriving, content-rich sites that were built from the ground up”

With more than five million page views in a single month (ComScore, December 2011), RealityTea is a rapidly growing entertainment blog supplying the Momtastic audience with full coverage of the hottest and most talked-about reality shows on TV. Founded in 2009, the site provides its 550,000 unique monthly visitors with daily doses of gossip and TV news on programs such as Keeping Up with the Kardashians, Big Brother, the Real Housewives series, Jersey Shore, Survivor, Real World, Teen Mom, Amazing Race and more. Editor Moni Delano started the blog based on her early love for pioneer reality shows that dated back to her days in middle school. Most recently, RealityTea garnered national attention for breaking a major story about a famous reality TV celebrity and her mother regarding staged scenes of her reality TV show http://bit.ly/wPLrgq.

While RealityTea adds entertainment, WebEcoist helps moms incorporate green living into their everyday lives. Readers not only find articles on eco-friendly food, sustainable technology and innovations both good and bad, but they also discover a vast array of news on natural disasters, fantastic plants and amazing animals. The site is a free one-stop shop for everything about Earth — including great guides to eco-friendly facts, the sustainable web, our environmental history and living a green lifestyle.

“Both RealityTea and WebEcoist are great examples of thriving, content-rich sites that were built from the ground up,” said Aaron Broder, CEO and Co-Founder of Evolve Media Corp. “We’re thrilled to add them to the Momtastic family, not only to enrich and entertain our readers, but to provide marketers with an even greater opportunity to connect with our well-rounded audience.”

totallyher, Evolve’s female vertically-focused online branded sales company, will continue to lead all sales efforts for Momtastic including RealityTea and WebEcoist by creating custom integrated marketing programs incorporating mobile, video, social media and rich display products.

About Evolve Media:

Evolve Media Corp (http://www.evolvemediacorp.com/) is an integrated digital media company. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot, GameRevolution, Momtastic; Springboard Video, a one-stop branded video solution; and Double Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers. Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.