New Website Template Alleviates Small Business Pain

Dental offices are first to adopt “website-in-a-box” designed to evolve with social media, demographic data

SAN FRANCISCO--(BUSINESS WIRE)--With more consumer choice and pricing pressure driving rapid industry change, American small businesses must adapt within an intensely competitive environment.

“With Google’s dramatic algorithm shifts, small businesses need to rely more on localized site-based search, demographic data and evolving social media opportunities, and less on customer reviews, rankings and Google placements”

“No small business can afford to be without a website anymore, and until now, owners had to choose between hiring a developer and paying for constant updates, or using a static ‘one-size-fits-all’ template,” said Dan Soha, founder of Five Mill Ventures in San Francisco, whose vertical market strategy is to deliver a new website solution to potentially millions of small businesses.

“With Google’s dramatic algorithm shifts, small businesses need to rely more on localized site-based search, demographic data and evolving social media opportunities, and less on customer reviews, rankings and Google placements,” said Kurt Ludwigsen, vice president of e2e Dental, Five Mill’s first vertically focused spin-off company. “The small dental practice is the ideal place to start, as they are driven more by patients’ psychographics, and less on quantitative search marketing than are larger enterprises. Our first product, TurnKey Dentist, is the perfect solution for today’s small dental business to stay competitive.”

Whether a sole practitioner or a group practice with several partners, TurnKey Dentist allows even non-technical users to create their own customer-facing websites cost-effectively and fast. e2e Dental and Five Mill’s planned entries into a wide range of small business categories, including legal, accounting and marketing, is the only solutions provider that brings in live and local demographic data and dynamic features including Search Engine Optimization (SEO), Twitter and Facebook to the website template. As features evolve, the websites are kept up to date.

TurnKey Dentist enables users with a simple website template that creates a professional and state-of-the-art website quickly. TurnKey Dentist enables the dentist’s online presence to rank in organic search results by creating websites that have been optimized for Google, Bing and Yahoo searches. Custom Facebook pages, Twitter accounts, Yelp listings and Google Places are provided as part of the TurnKey Dentist service. To achieve a completely unique website for each dental practice, TurnKey Dentist has a simple but scientific questionnaire process programmed to glean personality preferences and character. The result is a custom, branded site that reflects the essence of each individual business.