Research and Markets: Kraft Foods Inc In Health And Wellness (World) - Company Profile

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/05be7b/kraft_foods_inc_in) has announced the addition of the "Kraft Foods Inc In Health And Wellness (World)" company profile to their offering.

“Kraft Foods Inc In Health And Wellness (World)”

In the wake of the Cadbury acquisition, Kraft Foods nearly doubled its global health and wellness (HW) sales to US$16.5 billion in absolute retail value terms. Despite this boost to its size, it is facing the challenges of a lack of a flagship HW label and weak wellness credentials for operating largely in snacks and confectionery. The company's HW strategy is largely centred on driving growth through its iconic heritage brands and it aligns its portfolio development with key wellness trends.

Kraft Foods Inc in Health and Wellness (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Health and Wellness industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Kraft Foods Inc in Health and Wellness (World):

• Scope of the Report
• Strategic Evaluation
• Competitive Positioning
• Market Assessment
• Oral health Opportunities
• Weight Management Opportunities
• General Wellbeing Opportunities
• Brand Strategy
• Operations
• Recommendations

For more information visit http://www.researchandmarkets.com/research/05be7b/kraft_foods_inc_in

Source: Euromonitor International