Hipcricket Passes Industry-Leading 150,000 Campaign Mark

KIRKLAND, Wash.--(BUSINESS WIRE)--Hipcricket, the one-stop mobile marketing and advertising brand owned by Augme Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that it has generated record sales, passed the industry-leading 150,000 campaign count, and recorded a 76 percent increase in campaigns in 2011 when compared with the previous year.

“Needless to say, 2011 was quite a year for Hipcricket”

Highlights of the year 2011 included the company’s acquisition by Augme Technologies, which created what Frost and Sullivan called “an industry powerhouse.” In December, Mobile Marketer named Hipcricket “Service Provider of the Year”. All of the combined company’s products and services are now offered exclusively under the Hipcricket brand.

Among the many 2011 milestones:

Hipcricket recorded more than 61,000 campaigns in 2011, 76 percent more than the 34,000 developed and executed in 2010
Hipcricket’s Mobile Advertising Solutions have been used by companies in 15 industries, with an emphasis on quick service restaurants (QSR), retail, travel, technology and consumer packaged goods (CPG)
Hipcricket expanded its relationships with a number of major brands including Nestle and the American Cancer Society
Hipcricket’s platform was enhanced to provide a series of enterprise-oriented features, including strengthened business rules, more robust multi-channel analytics and reporting and features resulting from third-party and partner integrations. The platform also empowers Hipcricket’s clients to extend their mobile marketing and advertising reach to include the social media platform Facebook.

“Needless to say, 2011 was quite a year for Hipcricket,” said Eric Harber, Chief Operating Officer of Hipcricket and Augme. “More and more, brands are seeking to align themselves with Hipcricket, a trusted mobile partner that provides best-of-breed mobile marketing and advertising products and services. Our growth is due in large part to our clients’ ability to leverage the experience that 150,000 campaigns bring, resulting in gains in sales, trial and brand loyalty.”

On Jan. 9, for the third fiscal quarter ended November 30, 2011, parent company Augme Technologies, Inc. reported revenue of more than $4.4 million, an increase of approximately 419%, compared to revenue of $853,169 for the third fiscal quarter ended November 30, 2010 and an increase of 244% compared to revenue of $1,287,122 for the second fiscal quarter ended August 31, 2011.

About Hipcricket

Hipcricket, a brand of Augme Technologies (OTCBB: AUGT), is the one-stop mobile marketing and advertising solution for brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Its proven technology, strategic and marketing services and experienced account management teams have provided measurable successes across an industry-leading 150,000 campaigns for such clients as Macy’s, MillerCoors, Nestle, KFC, and Clear Channel. Hipcricket has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in Seattle, Washington, with operations in New York, Atlanta, Dallas, Los Angeles, San Francisco, Chicago and Tucson. For more mobile marketing and mobile advertising information, please visit www.hipcricket.com.

Forward-Looking Statements

This release includes forward-looking statements. All statements regarding our expected future financial position, including management’s revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme’s Form 10-K for the year ended February 28, 2011 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.