MARSEILLE, France--(BUSINESS WIRE)--TAGSYS, the leading provider of item-level RFID infrastructure, and Think&Go, a leader in Near Field Communication (NFC)-enabled services and solutions to the retail industry, today announced that they have combined forces to offer retailers a complete RFID/NFC integrated solution to not only manage inventory and security but also enhance the customer shopping experience, keeping the same RFID Tag infrastructure.
The partnership grew out of collaboration on several projects to extend the reach of RFID item-level tracking beyond the scope of inventory and security management to the consumer shopping experience. Using the same RFID infrastructure, manufacturers can benefit from distributed product information—and consumers, through their NFC-enabled smartphones—can access personalized information and services.
The combined TAGSYS and Think&Go NFC solution offers new benefits to retailers and consumers, without adding large infrastructure costs.
More and more Retailers and Brands are adopting RFID technology: A recent announcement indicated that 850 Macy's and Bloomingdale's stores will deploy radio frequency identification technology at product level in 2012.
Many RFID projects use tags that can be read with the increasingly available NFC phones. When RFID tags are used to track high-value spare parts in the Luxury market, or to verify product authentication in the medical industry, the item-level tracking is used by the distribution network and by the point of sale. By using widely available NFC phones, Brands and Retailers can now offer extended product information (i.e. marketing, couponing, alerting) to their customers and consumers, and therefore optimize costs and reactivity of their extended distribution network .
In the Apparel market, where item-level RFID tracking goes as far as the retail outlet, existing RFID tags being used for regular inventory control and for security purposes can also be read by consumers equipped with NFC phones to provide additional product information, collect coupons and link to social networks, allowing an integrated brand-to-consumer information system with benefits in cost control and consumer loyalty.
"This partnership expands the reach of traditional item-level RFID and NFC applications," said Alain Fanet CEO of TAGSYS. "By integrating our respective technologies, TAGSYS will not only simplify the deployment of real-time wireless tracking and communications technologies over the cloud, but also provide valuable customer and product data to retailers and manufacturers, while enhancing the shopping experience for consumers and building brand loyalty."
“We have been delighted to discover the complementarity of our solutions and we are confident that the combination of our NFC-Shopping solution which has been deployed with several leading chain stores with TAGSYS’ widely successful solutions will bring far reaching benefits to our retail customers,” added Vincent Berge, CEO and Founder of Think&Go NFC.
TAGSYS and Think&Go NFC will both be present at NRF Retail’s Big Show from 15th to 18th January 2012 in New York City, USA.
About TAGSYS
TAGSYS provides complete, reliable, high performance RFID infrastructure systems for item-level tracking in a variety of industries. Our unique RFID expertise, combined with a true understanding of RFID business processes, makes us the ideal RFID partner to ease and ensure the success of your project. With a proven track record of delivering reliable, high performance production systems, TAGSYS has deployed RFID systems to over 500 customers in more than 40 countries. More information on TAGSYS can be found at www.tagsysrfid.com.
About Think&Go NFC
Think&Go NFC provides solutions such as NFC-Shopping to retailers and NFC Audit&Control for quality assurance and mobile workforce management. We help organization to understand how NFC will impact their organization by accelerating the usage of smartphones. We also provide M2M solutions for consumer goods and health appliances. Finally we provide cost effective custom developments based on modules from our existing solutions to address specific needs. Think&Go NFC supports the fast growing range of NFC phones and Alternative NFC Devices which add NFC functionality to iPhones.
For more information: www.thinkandgo-nfc.com