Duracell Powermat Welcomes New Partner, Shawn “JAY Z” Carter

Entrepreneur Signs On to be the Face of Wireless Power and New Company Spokesman

Booth #36512
2012 International CES

LAS VEGAS--()--Duracell Powermat, LLC, the joint venture formed in September 2011 by Procter & Gamble’s (NYSE: PG) Duracell brand and Powermat Technologies announced today that entrepreneur and 13 time Grammy award winning cultural icon Shawn “JAY Z” Carter has signed a multi-year global agreement with the company as an investment partner. He will also be the face and voice of the Duracell Powermat JV.

As a well-known trend-setter that helped redefine the music industry, JAY Z is uniquely positioned to bring wireless power to the people. His proven capability to mobilize and speak to a technology-savvy generation that lives and dies by their smartphones will enable Duracell Powermat to deliver the message that consumers need not forgo their richly mobile lifestyles because of insufficient battery power.

“I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution,” said Mr. Carter. “I’m partnering with Duracell Powermat because they’re providing the solutions for the future.”

“The Duracell Powermat joint venture merges Procter &Gamble’s core expertise in consumer understanding, brand-building and go-to-market capability with Powermat’s technological innovation and ability to create a best-in-class wireless charging experience,” said Stassi Anastassov, President Duracell, P&G. “When we thought about bringing together representatives from best-in-class categories, JAY Z was the natural choice to be the new face and voice of Duracell Powermat.”

“JAY Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story,” said Ran Poliakine, CEO of Powermat Technologies. “There is no better face or voice that can move people to adopt a new paradigm in power delivery.”

'We are proud to work with such an inspiring icon, whose music and success speaks to an entire generation all over the world. Our common vision and voice will pave the way for the upcoming wireless power revolution,” said Ron Rabinowitz, CEO of Duracell Powermat, LLC.

Duracell Powermat will be exhibiting its new line of wireless charging products and sharing information about how Duracell Powermat will be driving the wireless power revolution for consumers at the Consumer Electronics Show at the Las Vegas Convention Center, South Hall, Upper Level, Booth #36512.

About Duracell Powermat

Duracell Powermat is the heir to two industry-shaping pioneers: Duracell and Powermat. As part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering people around the world for more than 40 years, whereas Powermat brought the wireless charging category to life with the introduction of ground-breaking products in 2009. Together the two companies are shaping the wireless charging revolution under the Duracell Powermat brand. The first company to address the growing power needs of consumers in a world increasingly reliant on battery-draining smartphones, Duracell Powermat provides real-life power solutions for consumers both at-home and on-the-go. The Duracell Powermat joint venture began operation in January 2012, with P&G’s Ron Rabinowitz as its CEO. For more information, please visit www.duracellpowermat.us.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50127553&lang=en

Contacts

Duracell Powermat
Scott Eisenstein, 212-810-6544
scott@powermat.com
or
Thea Merkos Ignatiou, 917-374-2492
thea@powermat.com

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Duracell Powermat Welcomes New Partner, Shawn “JAY Z” Carter

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Contacts

Duracell Powermat
Scott Eisenstein, 212-810-6544
scott@powermat.com
or
Thea Merkos Ignatiou, 917-374-2492
thea@powermat.com