Barnes & Noble Offers Incredible Savings on Award-Winning NOOK® Devices with One-Year NOOK Subscription to The New York Times

Purchase a One-Year subscription to The New York Times NOOK Edition and Receive a NOOK Simple Touch at No Cost or NOOK Color for Just $99

Available for a Limited Time Only at Barnes & Noble Bookstores, nook.com, and This Week at The Times’ CES Exhibit

2012 International CES

NEW YORK--()--Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced that customers who purchase a one-year NOOK subscription to The New York Times will receive a top-rated NOOK Simple Touch at no cost or the award-winning NOOK Color for just $99. Barnes & Noble customers can take advantage of this special promotion available at one of Barnes & Noble’s more than 700 bookstores and online at www.nook.com/nyt through March 9, 2012.

“We are excited to work with The New York Times to present this unique offer that, for the first time ever, gives readers a chance to get a one-year subscription to our top-selling digital newspaper with an award-winning NOOK Simple Touch at no cost, or a NOOK Color at a $100 savings,” said Jonathan Shar, vice president and general manager of digital newsstand at Barnes & Noble. “Our customers love to have their newspaper automatically delivered to their NOOK device each morning, ready to read anytime and anywhere.”

Through this limited-time offer, customers will have access to the NOOK edition of The New York Times, plus all their favorite content on the go, through Barnes & Noble’s critically acclaimed devices. In addition to automatically delivering The Times directly to the customers’ NOOK device each day, NOOK subscribers will also receive unlimited access to The Times’ award-winning website, NYTimes.com, including regular news updates, opinions, blogs, video, interactive graphics and more. The NOOK subscription to The New York Times is $19.99 per month for full digital access on NOOK and NYTimes.com.

Yasmin Namini, senior vice president, marketing and circulation and general manager, reader applications, The New York Times Media Group, said, “We are delighted to be working with Barnes & Noble on this great offer, which we believe will expand the number of our loyal NOOK readers. We continue to design our digital subscription offerings to provide access to our high-quality journalism across a variety of platforms.”

Signing up in-store and online is quick and easy, and customers can immediately enjoy their subscription on their new NOOK device. This week only, attendees at the 2012 International Consumer Electronics Show in Las Vegas can also take advantage of this exciting offer at The New York Times Booth 35644 in the South Hall of the Las Vegas Convention Center to immediately receive their NOOK Simple Touch at no cost or $99 NOOK Color and begin enjoying the digital version of the The Times’ coverage of this important show and so much more.

NOOK devices are the perfect choice for anyone who wants access to their favorite reads anywhere they go. Customers seeking a simple, easy-to-use, dedicated reading experience will love NOOK Simple Touch – an ultra-light, portable 6-inch eReader with the most-advanced E Ink® Pearl display and the longest battery life of any eReader. With a simple tap, it’s intuitive and easy to navigate, shop and read. NOOK Simple Touch is also ad-free, so the reader can focus on the content and even customize their screensaver with personal photos.

The award-winning NOOK Color features a stunning 7-inch VividViewColor touchscreen ideal for reading a wide variety of content including books, enhanced books, immersive children’s picture books, an expansive collection of interactive magazines, newspapers and more. The best tablet value on the market, NOOK Color also offers the most-requested tablet features, including high-quality NOOK Apps, built-in e-mail, and an enhanced web experience. NOOK Color was recently updated with more than 100 enhancements and access to top entertainment services. With all NOOK products, customers can shop Barnes & Noble's expansive NOOK Store of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices.

See www.nook.com/nyt for the full terms & conditions of this exciting offer.

About NOOK® from Barnes & Noble

Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. The new NOOK Tablet is Barnes & Noble’s fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($249). Both NOOK Tablet and the award-winning NOOK Color ($199) feature a stunning 7-inch VividViewColor Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch($99), is the fastest, easiest to use reader with the world’s best reading screen and the longest battery life. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its more than 700 bookstores, as well as free Wi-Fi® connectivity to enjoy the Read In Store feature to read NOOK Books for free, and the More In Store program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Fry’s Electronics and Systemax Inc. retailers.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its FREE NOOK Reading Apps, available at www.nook.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad, iPhone®, iPod touch®, Android smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday NOOK Books and more, follow us on www.twitter.com/nookBN and www.facebook.com/nookBN.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 703 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 637 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK®, NOOK Tablet, NOOK Simple Touch , NOOK 1st Edition, NOOK 1st Edition Wi-Fi, NOOK Color, Reader’s Tablet, PagePerfect, Best-Text, Fast Page, NOOK Books, NOOK Store, NOOK Bookstore, NOOK Newsstand, NOOK Magazines, VividView, ArticleView, NOOK Newspapers, NOOK Comics, NOOK Cloud, NOOK Apps, FREE NOOK Reading Apps, PubIt!, NOOK Discover, NOOK Kids, Read and Play, Read to Me, Read and Record, NOOK Digital Shop, Read In Store, More In Store, NOOK Friends, LendMe®, NOOK Library, NOOK Boutiques, The Barnes & Noble Promise, NOOK Books en español, NOOK Study, Free Friday, Lifetime Library and Read What You Love. Anywhere You Like are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).

Contacts

Barnes & Noble, Inc.
Corporate Communications
Mary Ellen Keating, 212-633-3323
mkeating@bn.com
or
Carolyn J. Brown, 212-633-4062
cbrown@bn.com

Sharing

Contacts

Barnes & Noble, Inc.
Corporate Communications
Mary Ellen Keating, 212-633-3323
mkeating@bn.com
or
Carolyn J. Brown, 212-633-4062
cbrown@bn.com