451 Research Announces Martin Schneider’s Return to the 451 Analyst Team and the Promotions of Bill Rock and Matt Aslett

NEW YORK--(BUSINESS WIRE)--451Research, the leading analyst and data company focused on the business of enterprise IT, today announced that Martin Schneider has rejoined the firm as Research Manager. Schneider will lead the firm’s research in the application software arena, and he will be based in the company’s San Francisco office.

“I am excited about picking up the analyst hat again with 451 Research”

"Martin is no stranger to 451 Research, and we are delighted to have him back with us," said Simon Robinson, Research Director for Storage and Information Management, 451 Research. "His knowledge and understanding of the application software space is second to none, while his recent experience in senior marketing roles with high-growth software startups will add considerable depth to our research in a sector of the industry that is undergoing huge change."

"I am excited about picking up the analyst hat again with 451 Research," said Schneider. "Over the past five years, open source, software-as-a-service, cloud computing and social media have significantly impacted the top of the IT stack. However, I believe this trend has only just begun, and as a result, the entire application software industry is at a major turning point. I'm looking forward to advising 451 clients on how best to take advantage of these disruptive innovations."

Before rejoining 451 Research, Schneider led marketing operations for Basho Technologies, a next-generation data solutions provider. Martin joined Basho from SugarCRM, where he held various executive-level marketing positions while helping the company expand from a small open-source startup into the fastest-growing customer relationship management vendor. During his time at SugarCRM, Martin started CRM Outsiders, a blog and social media project that quickly became a destination for companies and individuals seeking insight into the new rules of sales and marketing in a sector infiltrated by social media channels, and new developments such as mobile and cloud computing. Prior to SugarCRM, Martin was a Senior Analyst covering application software for 451 Research.

451 Research is also delighted to announce the promotion of Bill Rock to Vice President, Corporate Development. Bill has been instrumental in recent years in the growth of 451 Research and has led the execution of the acquisitions of Uptime Institute/Uptime Institute Professional Services, TheInfoPro and ChangeWave Research. Additionally, 451 Research is happy to announce the promotion of Matt Aslett to the role of Research Manager. Since joining the company four years ago, Matt's coverage of the data management market has established him as one of the industry's leading authorities in an increasingly critical market sector, especially as IT stakeholders continue to grapple with the "big data" opportunity.

Additional information regarding 451 Research’s team and coverage areas can be found at www.451research.com.

About 451 Research

451 Research, a division of The 451 Group, is focused on the business of enterprise IT innovation. The company’s analysts provide critical and timely insight into the competitive dynamics of innovation in emerging technology segments. Business value is delivered via daily concise and insightful published research, periodic deeper-dive reports, data tools, market-sizing research, analyst advisory, and conferences and events.

About The 451 Group

The 451 Group is a leading technology-industry analyst and data company. Clients of the company – at vendor, investor, service-provider and end-user organizations – rely on The 451 Group’s insight to support both strategic and tactical decision-making. The 451 Group is headquartered in New York, with offices in key locations, including San Francisco, Washington, DC, London, Boston, Seattle and Denver.