CORRECTING and REPLACING Esio Franchise Company Forms Partnership with Process Peak to Maximize Franchising Sales and Enhance Brand Awareness

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Please replace the release dated Jan. 5, 2012 with the following corrected version due to multiple revisions.

“When we brought in Melanie, she had spent years looking for an opportunity to utilize her extensive franchise experience, but nothing out there excited her…until Esio. It’s not only a game-changing product. It’s a game-changing business model”

The corrected release reads:

ESIO FRANCHISE COMPANY FORMS PARTNERSHIP WITH PROCESS PEAK TO MAXIMIZE FRANCHISING SALES AND ENHANCE BRAND AWARENESS

Esio Franchise Company, the sister company of Esio Beverage Company, spent the better part of 2011 perfecting their franchise offering and preparing for an aggressive national launch. Part of that effort was their partnership with Process Peak, a Carlsbad, California-based software company. Process Peak develops web-based software specifically for franchisors, which provides potential and actual franchisees with a dynamic, web-based learning environment called a “virtual brochure.” They also assist franchisors with optimization of their online brand presence, from web sites to social media outlets, namely Facebook and Twitter. “We wanted our franchise offering to stand out from the rest, and to do so, we knew it was imperative to build a unique, on-line experience for potential franchisees. We invested a good deal of time and money in our partnership with Process Peak, and we are extremely excited about our new-found ability to manage our pipeline and sell franchises, because we anticipate great demand for our franchise offering,” said Melanie Hansen, Chief Operating Officer, Esio Franchise Company.

Esio Franchise Company has a management team with a wealth of knowledge and experience led by Lyle Myers, a former MCI executive with 20+ years of marketing experience, and Hansen, who helped grow Cold Stone Creamery from 240 to over 1,800 units in five countries in four short years before it was acquired by Kahala in 2007. “When we brought in Melanie, she had spent years looking for an opportunity to utilize her extensive franchise experience, but nothing out there excited her…until Esio. It’s not only a game-changing product. It’s a game-changing business model,” said Myers. On its website, Esio Franchise Company touts several reasons the franchise offering is unique and attractive, namely it has a low initial investment (under $50,000 in some cases), no real estate or build-out is required, the product is fully patented (with little or no competition in the cold drink dispenser market), and the business model is based on the lucrative “razor/razor blade” recurring revenue model (much like the Keurig K Cup). I like to put it this way: If someone offered you a Keurig franchise five years ago, knowing what you know today, wouldn’t you jump at the chance? I think our company is that exciting,” said Myers.

Growing its pipeline was one of the reasons Esio Franchise Company decided to hire Hansen and forge an alliance with Process Peak. “Process Peak has a thorough knowledge of all facets of the franchising industry and a keen understanding of the infrastructure that is required to make franchises successful. This provided Esio with the ideal opportunity for us to develop a best practices-based awarding process that addresses all aspects of franchise discovery, from disclosure to awarding,” said Hansen.

Tim Johnson, President of Process Peak, agrees. “Our team has a combined 70 years of experience in franchising, sales and marketing. Whether you want to recruit new franchisees or enhance the success of existing ones, we deliver tangible results. With over a quarter billion dollars in franchise awardings, we know the best practices and the top lead sources to grow your pipeline.”

Process Peak is the only company in the franchising industry focused exclusively on creating online experiences to increase engagement, optimize collaboration and grow the brand. Based on the knowledge gathered from over 150,000 leads and 150 franchisor clients, they understand the Internet and focus exclusively on optimizing brand performance, from corporate to the local franchisee level. “Today’s marketplace requires a collaborative effort to facilitate a potential candidate’s decision-making process,” added Johnson.

Esio Franchise Company has worked closely with Process Peak to design and blueprint the ideal environment for prospective franchisees that will recruit highly qualified candidates, assist them in their decision to purchase an Esio franchise and improve the overall success of the entire franchise system. “We are extremely confident that our partnership with Process Peak will help make Esio a successful franchise concept in the coming years,” said Hansen.

For more information contact: Barbara Carrera Holland at 602-404-7561 or [e-mail].

About Esio Beverage Company and Esio Franchise Company

Headquartered in Mesa, Arizona, Esio Beverage Company is the worldwide manufacturer and distributor of the Esio Beverage System. The first of its kind, the Esio Beverage System is a fast, economical and eco-friendly beverage system that features hot and cold beverages at the touch of a button, allowing households and offices alike to enjoy premium blend coffees, juices, teas, vitamin and fitness waters, and sports drink (in beverage concentrate packs call “Esio Packs”). Each beverage contains less than five calories per serving and is made in seconds at the touch of a button. Esio Franchise Company is the sister company of Esio Beverage Company. Esio Franchise Company sells franchises to individuals desiring to sell the Esio Beverage System and Esio Packs.

For more product and franchisee information, visit www.esiobev.com or www.esiofranchise.com or call 877-898-ESIO.

About Process Peak

Process Peak is the only company in the franchising industry focused exclusively on creating online experiences to increase engagement, optimize collaboration, and grow your brand through lead conversion and on-boarding. The company provides a state-of-the-art recruiting platform designed to facilitate candidate decision-making by providing franchisors and franchisees with the intelligence and tools to have an effective measurable online recruiting and on-boarding process.