Trickplay to Embed Audible Magic’s Content Recognition Solutions Into Its Digital TV Platform

2012 International CES

PALO ALTO, Calif. & LOS GATOS, Calif.--()--Trickplay and Audible Magic today announced a technology partnership that will make Audible Magic’s industry-leading automated content recognition (ACR) solutions an integral part of Trickplay’s digital TV software platform. Based on Audible Magic’s patented digital fingerprint content identification technology, the company’s SmartID and SmartSync solutions enable consumer electronics devices to provide more engaging content and offer other outstanding user experiences.

Two key capabilities make up the core of Trickplay’s digital TV software platform. First, the platform quickly creates rich, breathtaking graphics in full HD that are visibly superior to competing technologies. Second, it supports a robust development environment that enables the creation of new applications across multiple devices and screens. Now, by embedding Audible Magic’s SmartID and SmartSync solutions, this platform can address content in a variety of new ways, making it socially engaging as well as visually engaging.

The Audible Magic solutions enhance Trickplay’s platform in two specific ways. SmartID, for example, enables developers to recognize content that is being played, whether the content is delivered from terrestrial broadcast, cable, Internet streaming, Blu-ray, or another source. And SmartSync synchronizes events to the media being watched with frame-to-frame accuracy.

Both Trickplay’s and Audible Magic’s platforms currently operate across a wide range of devices, including set-top boxes, televisions, and tablets.

Audible Magic will also be demonstrating its SmartID ACR technology at the Consumer Electronics Show (CES) in Las Vegas between January 10 and 13. Its booth, #73507, will be located in the CES Eureka Park Tech Zone in the Bellini Ballroom of the Venetian Hotel. TrickPlay will be demonstrating its solutions during CES at the Las Vegas Hilton. Suite # H573.

“To take full advantage of emerging digital and ‘SmartTV’ opportunities, suppliers and developers must offer excellent content recognition capabilities,” noted Trickplay’s CTO, Craig Hughes, when making the announcement. “With the exclusive additions of Audible Magic’s SmartID and SmartSync solutions, we believe that we have the most accurate and effective technology of this kind available anywhere.”

“Embedding our SmartID and SmartSync solutions into Trickplay’s software platform is an important step forward in implementing our strategy to make ACR as ubiquitous on consumer devices as GPS is today,” added Jay Friedman, VP Marketing for Audible Magic. “This effectively frees OEMs and application developers to create all kinds of new ways for consumers to engage with media.”

About Trickplay

Trickplay, Inc. provides a highly innovative software platform that enables third-party software developers to design, test, and distribute applications for digital televisions. Noted for producing a superior HD visual experience, the platform easily adapts to many kinds of digital and ‘SmartTV’ devices and screens. Incorporated in 2009, the company is based in Palo Alto, California.

For more information about the company, go to www.trickplay.com.

About Audible Magic

Audible Magic Corporation is the premier provider of automated content recognition for smart devices and applications. Its SmartID and SmartSync solutions use audio and video digital fingerprinting to accurately identify and synchronize media content as it is played. Currently, Audible Magic works with more than 200 customers and partners, including Facebook, RCDb, Trident Microsystems, NBC Universal, Viacom, Disney, Specific Media, MySpace, Sony, Fox Interactive, Soundcloud and Universal.

For more information about the company, go to www.audiblemagic.com.

NOTE: Audible Magic, SmartID and SmartSync are either trademarks or registered trademarks of Audible Magic Corporation. All other trademarks are properties of their respective owners.

Contacts

Trickplay, Inc.
Craig Hughes, 650-618-4211
CTO
or
Audible Magic, Inc.
Jay Friedman, 408-402-6538
Vice President, Marketing

Release Summary

Trickplay and Audible Magic announce a partnership that will make Audible Magic’s leading automated content recognition (ACR) solutions an integral part of Trickplay’s digital TV software platform

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Contacts

Trickplay, Inc.
Craig Hughes, 650-618-4211
CTO
or
Audible Magic, Inc.
Jay Friedman, 408-402-6538
Vice President, Marketing