Friends of Coal–Kentucky to Be Signature Sponsor of Men’s Basketball Game between U.K. and U. of L.

LEXINGTON, Ky.--(BUSINESS WIRE)--As part of its ongoing effort to grow support for Kentucky’s coal miners, the Kentucky Coal Association (KCA) announced today that this year’s men’s basketball game between the University of Kentucky (UK) and the University of Louisville (U of L) will be sponsored by the Friends of Coal–Kentucky.

“Like the football game earlier this year, this rivalry game is watched closely by Kentuckians whether they wear blue or red”

“Like the football game earlier this year, this rivalry game is watched closely by Kentuckians whether they wear blue or red,” said Bill Bissett, President of the KCA. “As the proud representatives of Kentucky’s 18,000 coal miners, it gives us a great opportunity to not only communicate with thousands of Kentuckians on how coal provides affordable electricity throughout the state and nation, but also this sponsorship is helping pay tribute to their continued dedication and hard work in supporting the Commonwealth through low-cost electricity.” More than 90% of Kentucky’s electricity is generated by coal.

The signature sponsorship of this game is the third of three athletic events that Friends of Coal-Kentucky has sponsored this year. Earlier this year, the Friends of Coal-Kentucky also sponsored the UK/U of L football game and Big Blue Madness. During the football game, a halftime presentation of more than $75,000 in scholarship funds was donated for Kentucky residents to attend UK’s Mining Engineering Program.

To learn more about the Kentucky Friends of Coal campaign, please visit www.friendsofcoalky.com.