Research and Markets: Pakistan Consumer Electronics Report Q1 2012 - Pakistan's Domestic Market Computer Hardware Sales Of US$334mn In 2012, Up From US$312mn In 2011

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/1e587b/pakistan_consumer) has announced the addition of the "Pakistan Consumer Electronics Report Q1 2012" report to their offering.

Pakistan's consumer electronics market, defined as including computing devices, mobile handsets and AV products, is projected to be worth about US$2.0bn in 2012. This is expected to increase to US$3.3bn by 2016, driven by a rising population and growing affordability. In 2011, spending handset imports continued to grow strongly, but demand for high-cost consumer durables such as TV sets were affected by inflation and rising interest rates. A weak economy means that market development will depend on action to reduce the inflow of illegally imported TV sets and fake brand mobile handsets.

Computers accounted for about 17% of Pakistan's consumer electronics spending in 2011. BMI forecasts Pakistan's domestic market computer hardware sales (including notebooks and accessories) of US$334mn in 2012, up from US$312mn in 2011. Computer hardware CAGR for the 2012-2016 period will be about 8%. The abolition in the Pakistan 2010- 2011 budget of general sales tax (GST) on imported computers should boost the market. However, the government denied plans to introduce a ban on imports of used computers and accessories.

Mobile Handsets

Pakistan's market handset sales are expected to grow at a CAGR of 13% to 32.0mn units in 2016, as mobile subscriber penetration reaches 77%. Revenues growth will be slower due to lower average selling prices (ASPs) of mobile handsets, with most handsets sold at less than US$50. Low-cost Chinese handsets have made substantial market inroads, but established brands hope to take back some market share, following the government's ban on imports of mobile handsets without IMEI numbers 3G licences were expected to be awarded in 2011, but Pakistan's telecoms regulator has yet to confirm a date.

Companies Mentioned:

• Inbox Business Technologies

For more information visit http://www.researchandmarkets.com/research/1e587b/pakistan_consumer