Research and Markets: Consumer Trends in the Personal Hygiene Market in China, 2011

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/36063b/consumer_trends_in) has announced the addition of Canadean Ltd's new report "Consumer Trends in the Personal Hygiene Market in China , 2011" to their offering.

“Consumer Trends in the Personal Hygiene Market in China , 2011”

Marketers in the Personal Hygiene market in China face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Personal Hygiene market in China they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.

Key Features:

• Detailed category coverage is provided, covering the Bath and Shower Products market, the Anti-Perspirants and Deodorants market and the Soap markets
• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
• Detailed brand and private label category shares for 2011 for each product category
• Unique retailer choice and switching data at the product category level for 2011

Key Topics Covered:

• Introduction
• Consumer Segmentation, Group Value and Trend Influence
• Consumption Analysis
• Brand vs. Private Label Choices
• The Share of Consumers influenced by Trends
• Consumption Impact: Market Valuation
• Retailer Choice, Switching and Category Share
• Appendix

Reasons To Buy

The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

For more information visit http://www.researchandmarkets.com/research/36063b/consumer_trends_in.