Research and Markets: Consumer Trends in the Personal Hygiene Market in the UK , 2011

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/1d8418/consumer_trends_in) has announced the addition of Canadean Ltd's new report "Consumer Trends in the Personal Hygiene Market in the UK , 2011" to their offering.

“Consumer Trends in the Personal Hygiene Market in the UK , 2011”

This report provides the results for the Personal Hygiene market in the UK from Canadean's unique, highly detailed and proprietary study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Key Highlights:

• Detailed category coverage is provided, covering the Bath and Shower Products market, the Anti-Perspirants and Deodorants market and the Soap markets
• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
• Detailed brand and private label category shares for 2011 for each product category
• Unique retailer choice and switching data at the product category level for 2011

Topics Covered:

• Introduction
• Consumer Segmentation, Group Value and Trend Influence
• Consumption Analysis
• Brand vs. Private Label Choices
• The Share of Consumers influenced by Trends
• Consumption Impact: Market Valuation
• Retailer Choice, Switching and Category Share

Reasons to Buy:

The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

For more information, including full table of contents, please visit http://www.researchandmarkets.com/research/1d8418/consumer_trends_in