OMAHA, Neb.--(BUSINESS WIRE)--TD Ameritrade Holding Corporation (NASDAQ: AMTD) today announced that its brokerage subsidiary, TD Ameritrade, Inc., has upgraded its newest trading platform, Trade Architect, adding features that can make it even easier for investors to visualize, understand and act on information they see in the markets.
The streaming, web-based trading platform, which launched in May 2011, introduced data visualization technology, which offers investors easier ways to view seemingly complex investing concepts and provides visual context to fundamental analysis.
The platform’s latest round of additions includes:
- Trading ideas via real-time, predefined screeners — which help investors narrow down the universe of available securities to those that might best fit their investment goals, based on technical and fundamental components, like third party ratings, dividends or annual return;
- Analysis and commentary via premium investment research for stocks and exchange-traded funds (ETFs) from respected third parties like Standard & Poor’s, The Street.com and others. This provides investors with objective guidance and ratings, which can help them not only generate but validate their trade ideas without the need to leave the platform; and
- Validation via myTRADE, an online community provided by a third-party affiliate* — which allows members to follow other traders, share trades and ideas, and learn more about specific investment strategies.
“Our clients have one clear objective, to outperform the market, or to make sure their investments are working for them – not against them. But there is so much data and information out there that lacks context and can ultimately lead to investor frustration,” said Nicole Sherrod, managing director of the Trader Group at TD Ameritrade, Inc. “We created Trade Architect to help those investors. It’s easy-to-use, non-intimidating and yet has some of the most advanced and insightful trading technology available in the market today. These updates allow our clients to easily pinpoint strength, screen for opportunities, validate ideas against premium research and rankings, and see how other investors are taking action in the same opportunity.”
Awards and Recognition
Trade Architect received an Honorable Mention from the 2011 Adobe MAX Awards, presented at the annual Adobe MAX 2011 conference, held Oct. 1-5, 2011. The platform was one of three recognized in the category of Digital Enterprise: Engaging Customers. Said the Adobe MAX Awards:
Trade Architect from TD Ameritrade provides customers a robust trading platform, complete with rich visualizations, real-time investment data and analytics, and research tools—bridging the gap between novice and advanced investors. Trade Architect was built using the Adobe Digital Enterprise Platform, the Adobe Flash Platform, and Adobe Creative Suite software.
“Making investing easier and understandable for more investors – that’s what Trade Architect is all about,” Sherrod continued. “We were thrilled to receive this honor from Adobe and will continue to push the limits of what technology can do to help show investors what we believe is possible in today’s markets.”
For more information on Trade Architect, please visit http://www.tdameritrade.com/tradearchitect.html.
For the latest TD Ameritrade Holding Corporation news and information, follow the Company on Twitter, @TDAmeritradePR.
* myTRADE is a service of tos RED, Inc., a firm separate from, but affiliated with, TD Ameritrade, Inc. Neither company is responsible for the products or services of the other. TD Ameritrade, Inc. is not responsible for content shared through myTRADE.
About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (NASDAQ: AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how – bringing Wall Street to Main Street for more than 36 years. An official sponsor of the 2012 U.S. Olympic Team, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or www.amtd.com for more information.
Brokerage services provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org) /NFA (www.nfa.futures.org).
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