Samsung Electronics Appoints David Eun as Executive Vice President

Eun to Enhance Samsung’s Global Media and Content Efforts

SEOUL, South Korea--(BUSINESS WIRE)--Samsung Electronics Co., the technology leader and innovator in consumer electronics and telecommunications, proudly announces the appointment of David Eun as Executive Vice President.

“I’m looking forward to joining the impressive leadership already in place and to building a new presence in media for Samsung Electronics.”

Eun joins Samsung after an accomplished career in media and content. He was most recently President of AOL Media and Studios, where he oversaw AOL's efforts to become a leading provider of premium content, spanning over 100 different websites and production studios in New York and Los Angeles. Before that, he formed a global Content Partnerships group at Google with oversight for media strategy, partnerships and strategic alliances spanning over 30 different Google products including Google Books, Maps and YouTube. He also has a deep knowledge of traditional media businesses from working at Time Warner and NBC.

He will play a key role in developing a global media strategy and driving new business opportunities to take advantage of Samsung’s growing number of digital televisions and displays, mobile phones, tablets and other connected devices.

“Samsung Electronics has an unparalleled footprint across multiple devices and platforms that provides a unique experience to consumers around the world. The competition for prominence in the living room has already begun, and Samsung Electronics is ideally situated to extend beyond that to connect the entire home and the lives of consumers,” stated Eun. “I’m looking forward to joining the impressive leadership already in place and to building a new presence in media for Samsung Electronics.”

Eun received a J.D. from Harvard Law School, where he was a Teaching Fellow for the Harvard Negotiation Project, and an A.B., magna cum laude in Government, from Harvard College. He was selected “Digital Power Player of the Year” by the Hollywood Reporter in 2010, is an Advisory Board Member for the Harvard School of Engineering and Applied Sciences, and sits on the Board of the Television Academy of the Arts and Sciences Foundation.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.