CAMBRIDGE, Mass.--(ChoiceStream, a leading innovator in online personalized marketing solutions, today announced its core personalized recommendation product, ChoiceStream CONNECT, includes two new features. CONNECT boosts online content discovery, consumer engagement and loyalty, while driving more revenue with personalized content recommendations. With this upgrade, CONNECT is now easily integrated into mobile or tablet applications. The latest advancements include a simple-to-use Application Programming Interface (API) and a full-featured multivariate testing capability. These improvements increase the efficiency, performance and power of personalized recommendations for ChoiceStream retail, media, and TV clients.)--
“The new APIs are proof that our commitment to our clients is unmatched in the industry. Choosing ChoiceStream CONNECT means that recommendations can be easily deployed and seamlessly accessed by consumers through their device of choice, reducing time-to-market, increasing consumer satisfaction, and ultimately driving sales.”
“Our customers want to support mobile users across a variety of devices and aim to make recommendations available regardless of where or how their consumers are tapping into their websites,” said CONNECT vice president and general manager, Millie Park. “The new APIs are proof that our commitment to our clients is unmatched in the industry. Choosing ChoiceStream CONNECT means that recommendations can be easily deployed and seamlessly accessed by consumers through their device of choice, reducing time-to-market, increasing consumer satisfaction, and ultimately driving sales.”
ChoiceStream CONNECT also features a new patent-pending RealOptimization™ (RO) multivariate testing technology. The new testing and optimization approach eliminates the standard practice of time-consuming A/B testing and replaces that approach with an automated, scalable testing solution. Now CONNECT users can analyze audience subsets into static, independent units. CONNECT RO is capable of simultaneously comparing several recommendation strategies to see which optimizes clicks, purchases or actions in a specific retail or media consumption setting. Retailers can examine how recommendations are driving the conversions and then CONNECT adjusts those recommendations automatically to assure higher efficiency and success.
“CONNECT RO allows our customers to understand how their consumers are reacting to recommendations and eliminates manual processes and human error,” said Eric Bosco, COO, ChoiceStream. “Our aggregate computation engine automatically tests results and refines recommendations to assure optimum performance. It also allows our senior analytics team the opportunity to provide our customers with advice based on real-time data, to improve the quality of recommendations to ultimately drive additional revenue.”
ChoiceStream, Inc. (www.choicestream.com) is an innovator in online advertising and personalized marketing solutions. For more than ten years, companies like AT&T, Zappos, Tesco, Ticketmaster and MTV have relied on ChoiceStream to create a more engaging, personally relevant experience for their consumers. By transforming shopping behavior and media consumption into intelligence about a consumer’s unique preferences, ChoiceStream is able to help today’s biggest brands target their most qualified prospects with the right advertisement, email promotion and product recommendations to improve brand engagement, conversion rates and customer loyalty.
For more information of ChoiceStream CONNECT and the technology driving a more personalized, engaging experience for millions of consumers, click http://www.choicestream.com/what/connect-what.php.