Morpheus Media, a CREATETHE GROUP Company, Receives Approval as a Google Analytics Certified Partner (GACP)

NEW YORK--(BUSINESS WIRE)--Morpheus Media, a CREATETHE GROUP Company, today announced that it has entered into a strategic agreement with Google to become a Google Analytics Certified Partner (GACP). Morpheus, a leading digital media agency, works with renowned luxury and premium brands such as Bergdorf Goodman, Neiman Marcus, Dior, The New York Times, A&E Television Network, David Yurman, Donna Karan and Marc Jacobs, among many others.

“Clients want to better capture and understand the wealth of data that they have, and with our GACP standing, we can further improve our ability to help them with this critical endeavor.”

Clients working with Morpheus will receive professional analytics implementation and consulting services for Google Analytics, a free, enterprise-class online measurement tool. Businesses of all sizes can work with a Certified Partner to receive professional Google authorized training, implementation and consulting services to make their websites, digital marketing and ad campaigns more effective. For more information on this, please visit http://www.google.com/analytics/authorized_consultants.html

Morpheus offers a full range of digital media services including custom, advanced and strategic measurement and analytics services that help clients increase their digital marketing and website performance. With this certification in place, Morpheus can further improve its ability to drive empirical results while enhancing its skills in analyzing and developing recommendations based on website metrics.

“As one of just a handful of agencies in New York that is a Google Analytics Certified Partner, I am proud to say that we are truly on the forefront of advanced web analytics and measurement,” said Shenan Reed, Chief Media Officer, Morpheus Media, a CREATETHE GROUP Company. “Clients want to better capture and understand the wealth of data that they have, and with our GACP standing, we can further improve our ability to help them with this critical endeavor.”

About Google Analytics

Google Analytics tells you exactly how visitors got to your site and how they use it. It can help you identify bottlenecks and gives you ideas for improvements, leaving you to concentrate on your marketing campaigns and increase your returns. Google Analytics is an advanced, easy-to-use tool. The software has all the functions that you’d expect from an advanced web analysis package. For more information, visit www.google.com/analytics.

About Morpheus Media, a CREATETHE GROUP Company

CREATETHE GROUP delivers breakthrough strategies, services and technologies for premium and luxury brands that create and sustain emotional connections with consumers to drive measurable results. The Company’s innovative and emotional campaigns, communications platforms and commerce solutions maintain the highest levels of brand integrity across digital, mobile, social media and emerging channels.

Morpheus Media, a CREATETHE GROUP company acquired in 2011, provides world-class strategic digital media services including display media, paid search, natural search optimization, social media management, mobile and pay-for-performance marketing.

CTS PLATFORM, CREATETHE GROUP’s next-generation commerce platform, powers digital flagship experiences and seamlessly integrates global commerce and community functions with uniquely branded content. Its flexible front-end supports branded innovation without the limitations of traditional platforms. The managed cloud infrastructure provides enterprise performance, scalability and security. Supporting businesses across North America, Europe and Asia, the CTS PLATFORM features integrated content management, social shopping and cutting-edge business tools, including promotions, merchandising and reporting.

Headquartered in New York City with offices in London, CREATETHE GROUP has more than 250 employees with a client roster that includes Alexander Wang, Bulgari, Burberry, David Yurman, Donna Karan, DKNY, dunhill, Fendi, H&M, Jurlique, kate spade new york, La Perla, Louis Vuitton, Marc Jacobs, NARS, Neiman Marcus, NOWNESS, Oscar de la Renta, Tom Ford and Vichy. In 2011 alone, CREATETHE GROUP has been featured in Fast Company’s “50 Most Innovative Companies” issue, ranking #5 in the Fashion Industry, and won Webby and CLIO Awards for NOWNESS.com. For more information, please visit createthegroup.com, follow us on Twitter (@CREATETHEGROUP) and Tumblr (createthegroup.tumblr.com), or email [e-mail].