Constant Contact Creates New Category for Small Business Marketing with the Launch of Social Campaigns™

WALTHAM, Mass.--(BUSINESS WIRE)--Many small businesses have tested the waters of social media marketing, but until now, few have seen real business results from their efforts. Social Campaigns, the newest product offering from Constant Contact®, Inc. (NASDAQ: CTCT), allows small businesses and nonprofits to quickly and easily run results-oriented social media marketing campaigns on Facebook®, empowering users to grow their fan base, drive engagement, generate “social word of mouth,” and get the results they really want from an investment in social media marketing: more fans and more business.

“The true value of social media is not just about how many fans and followers you have – it’s about what you do with them”

“We’re seeing a fundamental shift in how small businesses reach customers and prospects. It’s a shift away from broadcast marketing towards engagement, and social media is right at the center of this shift,” said Mark Schmulen, general manager, social media, Constant Contact.

Constant Contact’s Fall 2011 Attitudes and Outlook Survey showed a significant increase in social media adoption as more and more small businesses find it to be low cost and easy to use. However, few can point to real business success from their investment.

“Social Campaigns is a results-driven solution that allows small businesses to truly benefit from social media marketing beyond basic posting and monitoring,” said Schmulen. “It turns social media into a real, measurable marketing channel that empowers users to grow their audience, supercharge their word of mouth, and grow their business.”

The launch of Social Campaigns creates a new category of social media marketing applications for small businesses and nonprofits. Users can easily create professional-looking landing pages on Facebook, where they can run Liked-gated campaigns and offers, such as coupons, weekly specials, fundraisers, product showcases, videos, and more. Users can publish and promote their campaigns to their Facebook fans, Twitter® followers, LinkedIn® connections, and email subscribers from within the Constant Contact platform. Proving that social media can drive real marketing results, Social Campaigns provides users with reports on campaign metrics, including fan growth, email list growth, visits, clicks, downloads, and participant sharing.

“The true value of social media is not just about how many fans and followers you have – it’s about what you do with them,” said Schmulen. “With Social Campaigns, small businesses can go beyond just getting ‘Likes’ by creating real engagement opportunities that keep businesses top of mind with their loyal customers and make it easy for them to share campaigns with their networks and friends. It’s results-driven marketing with the metrics to back it up.”

Social Campaigns is easy to use and backed by Constant Contact’s unrivaled small business expertise, KnowHow and world-class personal coaching. Anyone can run their first campaign for free, and the product is free for users with less than 100 Facebook fans.

With the launch of Social Campaigns, small businesses now have a full arsenal of tools to create success no matter where they are in their knowledge of or experience with social media marketing. Small businesses can:

Get started with Constant Contact’s Social Media Quickstarter
Engage with current and prospective customers using Social Campaigns
Listen and monitor all of their social network activity with NutshellMail

Social Campaigns is currently available by private invitation to a select number of users and will be available to the general public in early 2012. Small businesses looking for more information or who want to be notified when Social Campaigns is available can sign up here: http://conta.cc/ubPPhu

Resources

Learn more about NutshellMail, Constant Contact’s free social media monitoring tool that sends users a consolidated digest of all their social media activity directly to their email inbox on their schedule: http://nutshellmail.com/
Discover Social Media Quickstarter, Constant Contact’s free online resource to help small businesses get started and successful with social media: http://www.socialquickstarter.com/
Connect with Constant Contact on Facebook (http://www.facebook.com/constantcontact) and Twitter (http://www.twitter.com/constantcontact)

About Constant Contact, Inc.

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Cautionary Language Concerning Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the company's planned launch of the Social Campaigns product, the features and functionality of the Social Campaigns product and the overall market acceptance of the Social Campaigns product. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Constant Contact's control. Constant Contact's actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, the overall success of the company's Social Campaigns product, the company’s ability to attract new customers and retain existing customers, the company's dependence on the market for email marketing services for small organizations, adverse economic conditions in general and adverse economic conditions specifically affecting the markets in which the company operates, the company's ability to successfully develop and introduce new products and add-ons or enhancements to existing products, including the Social Campaigns product, adverse regulatory or legal developments, the company's ability to continue to promote and maintain its brand in a cost-effective manner, changes in the competitive environment, the company's ability to compete effectively, the company's ability to attract and retain key personnel, the company's ability to protect its intellectual property and other proprietary rights, and other risks detailed in Constant Contact's most recent Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission as well as other documents that may be filed by the company from time to time with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. The forward-looking statements included in this press release represent Constant Contact's views as of the date of this press release. The company anticipates that subsequent events and developments will cause its views to change. Constant Contact undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing Constant Contact's views as of any date subsequent to the date of this press release.

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