DECA Launches ‘Kin Community’ - YouTube’s First New Channel of Original Programming for Women

Leading Digital Media Company Debuts New Lifestyle Channel & Invites the World’s Most Powerful Demographic into a Community of ‘Kindred Spirits’; Features Informative Videos with an Emotional Connection

SANTA MONICA, Calif.--()--DECA, the leading women’s digital media company, today officially launched the KinCommunity channel on YouTube as part of the video-sharing site’s new channels initiative. KinCommunity, a women’s lifestyle channel featuring programming on food, fashion, parenting and personal stories, is YouTube’s first new original channel dedicated to women. With a platform that attracts more than three billion views per day, DECA’s KinCommunity channel has the ability to reach a new audience of women seeking informative, yet entertaining, quality programming.

According to a new study by Nielsen released this month, “Women are the world’s most powerful single demographic. They control the majority of household spending decisions, their influence is growing, and they are increasingly exercising this new-found power in a variety of ways.”

As a pioneer in the women’s digital media industry, DECA produces high-quality video content targeting women, including the award-winning series Momversation. DECA’s KinCommunity channel on YouTube builds on the company’s in-house expertise of creating women-centric programming. In addition to its studio business, DECA partners with many of the world’s most reputable media companies, content creators, influential bloggers and advertisers to syndicate high-quality online video across its scaled network called Her Channel that currently reaches more than 35 million users.

“As a mom, I visit many sites targeting women like me, but when I look at the actual programming, I often feel it speaks to women as moms first and women second,” said Beth Le Manach, Vice President, Programming for DECA. “With KinCommunity, we wanted to speak differently to the multi-dimensional aspects of today’s woman who is constantly balancing the tensions between caring for everyone else and caring for herself.”

“We are thrilled to partner with YouTube to build a truly unique women’s brand. Our deep understanding of female audiences, track record of creating high-quality, social and interactive content and the success of our network of sites are a great foundation for launching KinCommunity,” said Michael Wayne, Co-Founder & CEO of DECA. “KinCommunity further advances DECA’s content mission to inform and entertain women everywhere.”

At launch the KinCommunity channel will feature 17 videos from two original series: “KinEats” and “KinStyle.” KinEats will feature ten episodes of simple everyday recipes from a variety of sources including bloggers, influencers as well as real women from the KinCommunity. The series communicates that daily meal prep can be both efficient and artful. Each video is a sensory experience that emphasizes beautiful photography, soulful music, and personal storytelling. KinStyle launches with seven episodes, featuring fashion bloggers and affordable clothing (each featured look will never cost more than $100) for every size and shape told via quirky sets and playful commentary. Additionally, e-commerce enabled links will allow viewers to purchase the featured fashion.

In the coming months, KinCommunity will introduce more series to its slate of original programming, including ‘KinParents’ – a humorous take on parenthood – and ‘KinStory’ – a daily, docu-reality series. To see KinCommunity and its original slate of programming on YouTube, please visit: http://www.youtube.com/kincommunity.

About DECA

DECA is a leading women’s digital media company that creates and syndicates premium video content. The company was established in 2007 and owns DECA Studios, Her Channel and a portfolio of owned and operated sites including Momversation.com, HerSay.com, GoodBite.com, ParentsAsk.com and CoolMom.com. As a pioneer in the women’s digital industry, DECA partners with many of the world’s most reputable media companies, content creators, influential bloggers and advertisers to syndicate high-quality online video across its scaled network. Headquartered in Santa Monica, DECA is funded by Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners and Atomico. For additional information about DECA, please visit: www.deca.tv.

Contacts

DECA/KinCommunity
Jennie Kong, 323-761-7239
deca@miller-pr.com

Release Summary

DECA, the leading women’s digital media company, today launched the KinCommunity channel on YouTube - the first women’s lifestyle channel featuring food, fashion, parenting and personal stories.

Sharing

Contacts

DECA/KinCommunity
Jennie Kong, 323-761-7239
deca@miller-pr.com