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http://www.centraldesktop.com
December 06, 2011 08:00 AM Eastern Daylight Time 

SK+G, Rhea + Kaiser and Upshot Adopt Central Desktop’s SocialBridge™ Marketing Collaboration Platform

SocialBridge Centralizes Social and Workflow Tools for Marketing Agencies, Allowing Them to Focus on Their Core Business – the Creative Process

LOS ANGELES--(BUSINESS WIRE)--Central Desktop, a leading cloud-based collaboration platform company, today announced three new marketing agency customer wins for its SocialBridge collaboration platform. SK+G, Rhea + Kaiser and Upshot have signed with Central Desktop and will begin using SocialBridge to communicate and collaborate both internally with agency resources and externally with their clients.

“We needed a tool that brought together social capabilities, document sharing and creative markup tools and team collaboration under one umbrella to help us better serve clients”

“We needed a tool that brought together social capabilities, document sharing and creative markup tools and team collaboration under one umbrella to help us better serve clients,” said Jennifer Cuny, Director Creative Services at SK+G, a Las Vegas-based advertising and marketing agency. “Not only are tools like these providing a simple path for team collaboration, but they have enabled us to streamline our traditional processes – even down to how we assign tasks, keep on top of projects and approve creative internally and with clients.”

SocialBridge is the first online collaboration platform specifically for advertising, digital and creative agencies and the way they work. The platform’s consolidation of video and creative file markup tools, task management, Gantt charts, web conferencing, social and other must-have tools is changing the way creative agencies work. SocialBridge prevents agency teams from getting bogged down in emails, lost files, prolonged approvals and the overall project management process, enabling them to focus their attention on their true talents – the creative process.

“We’re excited to have creative agencies like SK+G, Rhea + Kaiser and Upshot on board as SocialBridge customers,” said Laurence Sotsky, vice president of sales at Central Desktop. “Demand has been remarkably strong for SocialBridge since it launched earlier this year and we’ve been receiving positive feedback from our agency users on how it’s affecting their overall teamwork and client relations processes. We look forward to continuing to provide a collaboration solution specifically focused on the way creative agencies work.”

For more information on SocialBridge and how it works, please visit: www.centraldesktop.com/socialbridge

About Central Desktop

Central Desktop is a cloud-based collaboration platform that centralizes the way people work, teams collaborate and managers lead. The company’s comprehensive online collaboration solution centralizes social and workflow tools into one access point in the cloud, streamlining processes and bringing people together to collaborate and engage. Central Desktop customers include CBS, Netflix, U.S. Department of Health & Human Services, the Humane Society of the United States, Workday, Harvard University and over 500,000 users. Founded in 2005, Central Desktop is a privately held company with headquarters in Pasadena, California. For more information about the company, visit http://www.centraldesktop.com.

Contacts

Intersect Communications for Central Desktop
Paul Brady, 646-491-2777
paul@intersectcom.com

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