DENVER--(BUSINESS WIRE)--IP Commerce, the Platform-as-a-Service for Commerce, today announced the Online2Onsite™ (O2O) Commerce Playlist, a plug and play solution designed to provide retailers with access to the right set of services in the precise sequence needed to easily connect online and mobile marketing initiatives with multiple redemption methods including in-store Link2Card™ redemption.
“As a technology enabler, we are keenly aware of the system constraints all retailers face in reconciling online and offline consumer experiences,” said Alfred ‘Chip’ Kahn IV, founding CEO of IP Commerce. “The O2O Commerce Playlist facilitates rich two-way commerce interactions in-lane and online. This Commerce Playlist, along with others that can be easily configured, brings freedom from un-enriched one way payment transactions.”
The O2O Commerce Playlist has the potential to transform the way retailers manage and adapt to mounting opportunities to deepen, enhance and extend customer experiences across the entire online-to-onsite commerce lifecycle. The IP Commerce Platform enables retailers and agencies to finally combine their marketing initiatives, multi-channel payment acceptance points and in-store redemption in real-time. “The O2O Commerce Playlist allows us, through simple APIs, to combine unique business logic and services to enable our partners to convert commerce interactions to in-store transactions,” adds Kahn.
Business adoption of the O2O Commerce Playlist is already underway. IP Commerce Platform partner and leading payment processor Vantiv, LLC (Cincinnati, Ohio) is exploring O2O opportunities with select retailer partners to drive new customer acquisition, increased loyalty and incremental sales.
“We’ve heard from some of our largest retail partners that they want to leverage online promotional marketing initiatives to drive in-store purchase behavior in real-time,” said Bill Weingart, Chief Product Officer for Vantiv. “The O2O Commerce Playlist allows us to equip our retail partners with the tools they need to capture the rising O2O opportunity and close the loop on in-store redemption.”
Detailed information on the Online2Onsite Commerce Playlist, including three specific launch use cases, can be found at www.online2onsite.com.
About IP Commerce
Based in Denver Colorado, IP Commerce provides a Platform-as-a-Service (PaaS) which functions as an OS for commerce. The IP Commerce Platform enables developers to create customized, multi-channel commerce applications and workflows that allow retailers to support their customers across all touch points. IP Commerce enables customer-driven software companies to develop customized, scalable solutions for their most innovative retail partners that need new ways to create and enhance consumer relationships.
IP Commerce maintains partnerships with some of the world’s most respected financial institutions and software companies. Leading investors, including Meritage Funds, Venrock, Intel Capital, TTV Capital, and Iron Gate back the company. For more information, visit www.ipcommerce.com.
About Vantiv
Vantiv, LLC is one of the leading integrated payment processors to businesses and financial institutions of all sizes in the United States. Formerly known as Fifth Third Processing Solutions, LLC, since 1971 Vantiv has provided payment processing solutions to its clients. Headquartered in Cincinnati, Ohio, Vantiv, LLC is a joint venture between Advent International and Fifth Third Bank, a subsidiary of Fifth Third Bancorp (FITB). For more information, visit www.vantiv.com.
