NTT DOCOMO Subsidiary net mobile Partners with DeNA Subsidiary ngmoco to Expand Social Mobile Games Network Mobage

net mobile Charter Includes Key European and Asian Countries

SAN FRANCISCO--()--Social mobile games leader DeNA and Western subsidiary ngmoco have extended a significant business alliance with NTT DOCOMO through its division net mobile AG.

net mobile will help place Mobage, DeNA Group’s worldwide social mobile games network, with mobile carriers and serve as a sales conduit in key markets across Europe and Asia. In addition, net mobile will help conduct business development services on behalf of ngmoco, to support content acquisition for Mobage.

“net mobile is a critical partner for us in key markets in Europe as well as Asia,” said Neil Young, CEO of ngmoco and director of DeNA. “We are squarely focused on bringing the best social mobile games to players worldwide, and our alliance with net mobile is an important step in that direction.”

NTT DOCOMO and DeNA previously entered into a broad global alliance to carry and promote Mobage, DeNA’s social mobile games network in Japan and worldwide territories. With the extended partnership, net mobile AG, in cooperation with parent NTT DOCOMO, will provide specific local support for Mobage’s rich catalog of top Android and iOS games, and boost the network’s visibility in key markets such as Germany, Austria, Switzerland, UK and Australia.

For more information on Mobage, currently in Beta, please visit www.mobage.com.

About net mobile AG

The net mobile AG Group is a leading international full-service provider for mobile and interactive value added services and payment solutions. Founded in November 2000, the company is seen as an innovation leader with a comprehensive service approach including consulting, design and technical implementations for a multichannel marketing campaign management. Furthermore net mobile AG offers a variety of smartphone applications and e-books since 2009. Partnering with all major music labels and digital rights-owners in the film, television and games industry, net mobile AG also ensures full content and royalty management. Its more than 500 customers include national and global mobile telecommunication providers, media companies and TV stations for which it provides mobile interactive TV services. The net mobile AG Group includes net mobile AG and the subsidiaries net mobile minick GmbH (formerly: Minick Germany GmbH) in Hamburg, First Telecom GmbH, First Communication GmbH and SN Telecom GmbH in Frankfurt, net mobile Verwaltungs AG and net mobile minick Schweiz AG in Zurich (Switzerland), net mobile UK Ltd. In London (UK), net mobile Spain SLU in Madrid (Spain) and Untitled Media S.A. in Diegem (Belgium). Since December 2009 NTT DOCOMO is major shareholder, owning more than 80% of net mobile AG shares. For more information please visit www.net-m.de.

About ngmoco

ngmoco is the world's leading social mobile gaming company. Headquartered in San Francisco and with studios in New York, Portland and Amsterdam, ngmoco creates and publishes games for the iPhone, iPod touch, iPad and Android in collaboration with the best and brightest game makers in the world. ngCore technology is patent pending. To find out more about Mobage Smartphone SDK visit https://developer.mobage.com. To witness the lives and minds of the ngmoco team at work on the future of social mobile gaming, visit http://www.ngmoco.com.

About DeNA

DeNA Co., Ltd. is a world-leading online service company, and operates Mobage social gaming platform, social networking services and e-commerce websites. Drawing on its extensive community base and rapidly expanding developer line-ups, Mobage currently serves over 30 million users in Japan with more than 1,500 game titles for smartphones, feature phones as well as PCs. The company generated annual sales of more than 1.3 billion U.S. dollars in fiscal year ended March 2011. DeNA is building a presence in the US, Europe and Asia to expand the Mobage platform globally. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit www.dena.jp/en.

Contacts

fortyseven communications for ngmoco & DeNA
Sibel Sunar / Bryce Baer
+1-323-658-1200
sibel@fortyseven.com / bryce@fortyseven.com
or
net mobile AG
Frank Klabunde
Press Officer
Zollhof 17
DE 40221 Dusseldorf
Fon: +49 (0) 211 970 20 - 0
Mobile: +49 (0) 1704479999
Fax: +49 (0) 211 970 20 - 999
E-Mail: Frank.Klabunde@net-m.de
Internet: www.net-m.de

Release Summary

Social mobile games leader DeNA and Western subsidiary ngmoco have extended a significant business alliance with NTT DOCOMO through its division net mobile AG.

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Contacts

fortyseven communications for ngmoco & DeNA
Sibel Sunar / Bryce Baer
+1-323-658-1200
sibel@fortyseven.com / bryce@fortyseven.com
or
net mobile AG
Frank Klabunde
Press Officer
Zollhof 17
DE 40221 Dusseldorf
Fon: +49 (0) 211 970 20 - 0
Mobile: +49 (0) 1704479999
Fax: +49 (0) 211 970 20 - 999
E-Mail: Frank.Klabunde@net-m.de
Internet: www.net-m.de