DALLAS--(BUSINESS WIRE)--STRATMARK has named George Zhang as Vice President of Analytics. Zhang, former Senior Analytics Manager for the Quantitative Marketing Group at Merkle, will develop innovative new analytic offerings at STRATMARK, which has served nonprofit organizations exclusively for more than 30 years.
Zhang holds an MBA and received PhD-level Statistics training from the University of South Carolina, a Master of Science in Management Information Systems from California State University East Bay, and a Master of Science in Statistical Marketing Research from Texas A&M University.
“I am happy to be a part of a company like STRATMARK that truly believes analytics are key to strengthening donor relationships and amplifying financial results for nonprofits that feed hungry children and generally make the world a better place,” said Zhang.
STRATMARK will draw on Zhang’s deep analytic experiences and strategic insights, especially in the areas of statistical data modeling and predictive analytics, to help clients mine their data to strategically drive more effective fundraising campaigns and cause-marketing initiatives.
“George brings a wealth of knowledge from his years of experience and success for many high profile nonprofit organizations. We are delighted to have him on staff as we continue to expand our analytic capabilities, which are the driving force behind the fundraising campaigns we have developed for our clients. With George on STRATMARK’s team, our already leading-edge analytic offerings will be even stronger,” said Tim Kersten, President of STRATMARK.
STRATMARK is a direct response nonprofit fundraising company with a proven track record of excellence and results across multiple channels (online, direct mail, broadcast, phone and print media) and has helped numerous charities raise more than one billion dollars since its founding in 1978.