LANGHORNE, Pa.--(BUSINESS WIRE)--MTI today announced the appointment of Ken DePinto as Vice President, Strategic Services. In his new position, DePinto will be responsible for managing client relationships and serving as a Professional Relationship Management (PRM) consultant to pharmaceutical brands while developing strategic new business opportunities within key accounts. This appointment is part of a continuing effort by the firm to grow its Strategic Services offerings for its clients. MTI works as a strategic partner to offer experience and innovation in a perfect balance as a trusted PRM partner.
According to Jim Neumann, MTI’s Senior Vice President, Strategic Services: “Ken has a strong background in pharmaceutical marketing from the client side beginning in physician market research and Brand management with Johnson & Johnson. He’s a trusted pharmaceutical industry partner. Ken has the unique ability to provide consultative support and solution orientation to help MTI advance its position as a strategic partner with our clients.”
DePinto joins MTI from BI Worldwide, where he was Vice President of Business Development, responsible for PRM analytics and non-personal promotion at pharmaceutical accounts in the New York Metro region. Prior to that, DePinto worked as Vice President of Pharmaceutical Analytics & Strategy for Harte-Hanks developing PRM efforts for brands at AstraZeneca, Novartis, Merck & Company, and Abbott. He was also Senior Vice President of Healthcare at TNS.
DePinto earned a Communications undergraduate degree from Holy Family University, and an MBA in Pharmaceutical Marketing from St. Joseph’s University, Haub School of Business. He is an adjunct professor of marketing at the Mayes College of Pharmaceutical & Healthcare Business at The University of the Sciences in Philadelphia.
About MTI:
Development of Professional Relationship Management Programs reaching each targeted HCP using our proprietary preference based channel and behavior data orchestrated through our DCS™ Marketing Platform, results in the most effective and efficient use of available resources. To contact an MTI representative, please call our Information Center at 267-569-2490 or via e-mail at: info@mtiadvantage.com.
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