NEW YORK--(BUSINESS WIRE)--Picitup (www.ionroad.com) today announced that it has been named an International CES Innovations 2012 Design and Engineering Awards Honoree for iOnRoad. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 32 product categories.
iOnRoad improves driving in real-time using the power of advanced smartphones. The app uses the smartphone’s native camera and sensors to detect vehicles in front of the vehicle, alerting drivers when they are in danger. iOnRoad’s VisualRadar™, maps objects in front of the driver in realtime, calculating the user’s current speed using native sensors. As the vehicle approaches danger, an audio-visual warning pops up to warn the driver of a possible collision, allowing them to brake in time. The app can be used in “background mode,” allowing users to use the navigation app or take phone calls, while still remaining safe on the road.
“We take great pleasure in being named an honoree for the International CES Innovations 2012 Design and Engineering Awards,” said Alon Atsmon, CEO of Picitup, developers of iOnRoad. iOnRoad is at the forefront of a movement in leveraging the smartphone’s native technologies, sensors and accelerometers.”
The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA) ®, the producer of the International CES, the world’s largest consumer technology tradeshow, and have been recognizing achievements in product design and engineering since 1976. The Best of Innovations honor is awarded to the products with the highest judges’ scores and will be featured in the Innovations Design and Engineering Showcase at the 2012 International CES.
Picitup’s iOnRoad will be displayed at the 2012 International CES, which runs January 10-13, 2012 in Las Vegas, Nevada. Honorees will also be displayed at CES Unveiled: the Official Press Event of the International CES from 4-7 p.m. on Sunday, January 8 in the Venetian Ballroom of the Venetian.
The Innovations entries are judged based on the following criteria:
- Engineering qualities, based on technical specs and materials used
- Aesthetic and design qualities
- The product’s intended use/function and user value
- Unique/novel features that consumers would find attractive
- How the design and innovation of the product compares to other products in the marketplace
Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.
Innovations 2012 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.
About iOnRoad
The award-winning iOnRoad app continually monitors traffic in real-time, measuring relative speeds and distances between your vehicle and those in front of you. Operating politely in the background so you can smoothly use your phone or navigation app, it instantly springs into action and transmits urgent audio and visual alerts whenever the risk of an impending collision is detected.
About Picitup
Picitup is a recognized computer vision innovator. Having served the world's top-tier commerce players such as eBay.com, Art.com and Shopping.com, Picitup is now expanding its offerings to serve every online retailer with PicCommerce, a comprehensive visual shopping suite. In addition to that, Picitup's computer vision engine is now powering a new generation of real-time mobile apps such as its award-winning iOnRoad driver protection app.