Bashas’ Family of Grocery Stores to Implement KSS Retail Price Optimization Solution

CINCINNATI--(BUSINESS WIRE)--Bashas’ Family of Stores, operator of more than 120 grocery stores throughout Arizona, has developed a new relationship with KSS Retail for price modeling and optimization. The grocer will work with KSS Retail to model, measure and implement pricing strategies for its Bashas’ and Food City banners. Bashas’ joins a growing list of retailers such as 7-Eleven, O’Reilly Auto Parts, Fred’s Inc. and Raley’s who use KSS Retail for price optimization.

“We look forward to helping with their continued growth.”

“Our goal is to provide our customers with a superior shopping experience,” said Robert Ortiz, Bashas’ Vice President of Sales and Marketing. “Working with KSS Retail will give us the ability to better understand our customers and what’s most important to them.”

Many Bashas’ and Food City grocery stores are located in the metro Phoenix area, a part of the country that industry experts regularly cite as being one of the most competitive grocery markets in the country. “We are confident that we will help Bashas’ and Food City more consistently deliver value to their customers,” said Yael Cosset, CEO of KSS Retail. “We look forward to helping with their continued growth.”

About KSS Retail

KSS Retail, a dunnhumby Company, is the premier global provider of price optimization and shopper insight solutions for the grocery, convenience, chain drug, general and online retail industries. Retailers use KSS Retail software and professional services to better understand their customer’s needs, and to deliver more effective pricing, promotions and merchandising decisions. KSS Retail clients consistently achieve improved market share, sales and profit growth, and enhanced competitive positioning. Current clients include 7 Eleven, O’Reilly Auto Parts, BI-LO, Sonae, Raley’s, United Supermarkets, dabs.com, ABC Fine Wine and Spirits, and many others. For more information, visit www.KSSRetail.com.

About Bashas’ Family of Stores

Bashas’ Family of Stores – the family-owned grocer that operates Food City, AJ’s Fine Foods, Sportsman’s Fine Wines & Spirits, Eddie’s Country Store, and both Bashas’ and Bashas’ Diné supermarkets – is an Arizona-based company founded by brothers Ike and Eddie Basha, Sr. With more than 120 grocery stores, it is one of the largest employers in the state and one of the Best Places to Work in Arizona. Since the company’s inception in 1932, Bashas’ has given back more than $100 million to the communities it serves. For more information, visit www.bashas.com.