Wish Big Win Big This Holiday Season at Shaw’s®

Shaw’s® Supermarkets and Star Market® shoppers collect game pieces for a chance to win a share of more than $15 million in prizes including two, $250,000 cash prizes

WEST BRIDGEWATER, Mass.--()--Beginning today, Shaw’s Supermarkets’ shoppers may come home with more than just turkey and yams after their holiday shopping trip. During Shaw’s Wish Big Win Big Holiday Giveaway Collect & Win Game, customers can collect game pieces for a chance to win a share of more than $15 million in prizes and money-saving offers, including two $250,000 cash prizes. Customers can earn game pieces through February 9, 2012, while supplies last.

“For over 150 years, Shaw’s has been committed to creating an incredible shopping experience for our customers, and the Wish Big Win Big Giveaway is a great way generate some excitement for our customers while offering them a chance to win some substantial prizes,” said Mike Stigers, president, Shaw’s. “We see this promotion as an opportunity to attract new customers while helping to drive sales and create a fun atmosphere for everyone. As we launch into the holiday season, we encourage people to visit our stores to earn games pieces and check out our new fresh produce, fresh prices and sustainable seafood offerings.”

Customers can earn a game piece with qualifying purchases each time they shop and can earn additional game pieces by using their Shaw’s Rewards Card® and purchasing participating products in the store. Special game boards will also be available so customers can keep track of how close they are to winning a prize. In addition to the collect and win prizes, there will be millions of instant prizes and in-store discounts awarded.

For more information about the Wish Big Win Big Holiday Giveaway Collect & Win Game customers can visit www.shaws.com or connect with us on Facebook at www.facebook.com/shaws. No purchase necessary to play or win, see full official rules at www.shaws.com/wishbig for details.

About Shaw’s

Shaw's, Osco and Star Market are part of the nationwide SUPERVALU INC. (NYSE: SVU) family of grocery stores. Shaw's is one of the oldest continuously operated supermarkets in the United States with its roots dating to 1860. Throughout five New England states, there are 169 store locations employing approximately 21,000 associates. For more information about Shaw's, visit the all-new web site at: www.shaws.com and follow us on Facebook at: www.facebook.com/shaws.

Contacts

For Shaw's
Steve Sylven, 508-313-4454
steve.sylven@supervalu.com

Release Summary

Shaw's launches "Wish Big Win Big" giveaway. Shoppers can collect game pieces for a chance to win a share of more than $15 million in prizes including two, $250,000 cash prizes

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Contacts

For Shaw's
Steve Sylven, 508-313-4454
steve.sylven@supervalu.com