Flow Powered by Amazon App, Now Available for the iPhone

New augmented reality app uses both barcode and image recognition to continuously recognize tens of millions of products in a live camera view

PALO ALTO, Calif.--()--A9.com, Inc., a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN) today announced a new iPhone app: Flow Powered by Amazon. Flow is a new augmented reality app that makes it easy to explore and discover tens of millions of products in a real world setting – from books and DVDs to packaged electronics and toys – and offers shoppers interactive product information about the items around them.

With Flow, customers simply point their iPhone toward a book, video game, CD, DVD or millions of other products with UPC barcodes. Upon visual recognition of the product, the app displays Amazon.com product information, including the option to play multimedia content and read customer reviews.

“This is our first step towards integrating product search technology with augmented reality,” said Bill Stasior, president of A9.com. “The integration of a live camera display, graphical overlays, and visual recognition technology creates a seamless experience for a customer looking to discover information about objects in their physical surroundings.”

Flow uses continuous scan technology developed by A9.com’s visual search team to identify products and provide related information found on Amazon.com. The app displays Amazon’s popular shopping features such as product details, customer reviews and ratings, as well as sharing options via Twitter, Facebook, or email.

Flow Powered by Amazon is available as a free download from the Apple App Store at www.itunes.com/appstore. To learn more, visit flow.a9.com.

About A9.com

A9.com is a wholly owned subsidiary of Amazon.com. A9’s mission is to create ground breaking technologies in search, advertising, and mobile that power customer centric, internet businesses. A9 strives to excel at building systems that are powerful, reliable, and efficient at any scale. We intend, therefore to lead in the areas of algorithms, distributed systems, data analysis, image recognition, customer centric design and operational excellence. Our core values and main principles are being customer centric, innovating and thinking long term. A9’s teams are distributed around the globe, with offices in Palo Alto, Bangalore, Dublin, China, Japan, and Romania.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr

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Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr