KSS Retail’s Chief Science Officer to Unveil Utilization of Customer Segment within Price Optimization at Retalix Synergy Conference

CINCINNATI--(BUSINESS WIRE)--KSS Retail, a dunnhumby company and global provider of price modeling, optimization and customer insights solutions for the retail industry, will present at the 2011 Retalix Synergy Conference on November 7, 2011 in Dallas, Texas. Dr. Paul Helman, Chief Science Officer of KSS Retail, will discuss the benefits of utilizing customer segment data within price optimization.

“We’ve found that the differences can be quite drastic across various segments, and the insights gained are helping our clients better serve their shoppers with more relevant pricing and promotions.”

“Utilizing customer data provides us the ability to better understand how various customer segments differ in their reaction to pricing and promotions,” said Dr. Paul Helman, Chief Science Officer of KSS Retail. “We’ve found that the differences can be quite drastic across various segments, and the insights gained are helping our clients better serve their shoppers with more relevant pricing and promotions.”

KSS Retail’s PriceStrat solution provides real-time modeling and optimization of regular and promotional pricing with the ability to look at pricing by price zones, as well as customer segments. KSS Retail serves a prestigious list of global retailers including The Kroger Co., O’Reilly Auto Parts, 7 Eleven, Fred’s, Raley’s, and Sonae, among others.

The Retalix Synergy conference is being held November 6-9^th at the Hilton Anatole Hotel in Dallas, Texas.

About KSS Retail

KSS Retail, a dunnhumby Company, is the premier global provider of price optimization and shopper insight solutions for the grocery, convenience, chain drug, general and online retail industries. Retailers use KSS Retail software and professional services to better understand their customer’s needs, and to deliver more effective pricing, promotions and merchandising decisions. KSS Retail clients consistently achieve improved market share, sales and profit growth, and enhanced competitive positioning. Current clients include Kroger, 7 Eleven, O’Reilly Auto Parts, BI-LO, Sonae, Raley’s, United Supermarkets, dabs.com, ABC Fine Wine and Spirits, and many others. For more information, visit www.KSSRetail.com.