CINCINNATI--(BUSINESS WIRE)--KSS Retail, a dunnhumby company and global provider of price modeling, optimization and customer insights solutions for the retail industry, this month brought together leading retailers to discuss best practices on how to better serve their shoppers through price optimization. Representatives from over twenty retailers, including The Kroger Co., 7/Eleven, O’Reilly Auto Parts, BI LO, and Fred’s Inc., among others, assembled in Denver, Colorado, to share success stories on utilizing KSS Retail’s PriceStrat solution to deliver impactful pricing and promotions for their customers, and the role of customer segment modeling to ensure a closer tie with their shoppers.
“We’ve had great success in using KSS Retail for price optimization, but hearing how other retailers are using the optimization tool is also of great benefit for us,” said Dave Zieber, Director of Pricing for Ball’s Supermarkets. “As a retailer, you are faced with constant change from competitors, the customer, and suppliers, and hearing how other clients of KSS Retail are leveraging price optimization to meet these changes provides us the ability to better serve our shoppers.”
Participants from The Kroger Co., Fred’s Inc., Lunds, Byerly’s and others, engaged in panel discussions, as well as breakout sessions on “Optimization Best Practices,” and “Tracking and Measuring Results.” Additional focus was placed on the role of the shopper in pricing decisions, and how to leverage KSS Retail’s unique functionality that allows the modeling of pricing and promotions by customer segments.
“Our focus is on delivering the premier price optimization solution to retailers around the globe,” said Yael Cosset, Chief Executive Officer of KSS Retail. “We value the input, guidance and feedback that our clients provide as we work to help them use PriceStrat to achieve their objectives and improve their organization’s performance.”
Utilizing self-learning models, users of PriceStrat are able to accurately forecast, measure and monitor pricing and promotions that align with an organizations objectives. Consumers benefit by receiving pricing that is more favorable to their shopping behavior. Clients such as 7/Eleven, BI LO and Colborn’s have selected KSS Retail’s PriceStrat solution to replace all major price optimization solutions.
About KSS Retail
KSS Retail, a dunnhumby Company, is the
premier global provider of price optimization and shopper insight
solutions for the grocery, convenience, chain drug, general and online
retail industries. Retailers use KSS Retail software and professional
services to better understand their customer’s needs, and to deliver
more effective pricing, promotions and merchandising decisions. KSS
Retail clients consistently achieve improved market share, sales and
profit growth, and enhanced competitive positioning. Current clients
include Kroger, 7 Eleven, O’Reilly Auto Parts, BI-LO, Sonae, Raley’s,
United Supermarkets, dabs.com, ABC Fine Wine and Spirits, and many
others. For more information, visit www.KSSRetail.com.